Insights
🚀 Tech Startup Lead Generation Tip #7 Establish trust with testimonials
👨🏼💻 07 Establish Trust With Testimonials This may seem like an obvious one, but I’m...
Insights
🚀 Tech Startup Lead Generation Tip #6: The Power of Landing Pages
Landing pages are powerful lead generation tools which all tech companies should be utilising. A landing page...
Insights
🚀 Tech Startup Lead Generation Tip #5 Don't assume that you should be promoting your core service
Many tech businesses fall into the trap of always promoting their core service on their websites...
Insights
Tech company website sitemaps: The good, the bad and the ugly
A sitemap is the list of pages you have on your website, mapped out to show hierarchy...
Insights
🚀 Tech Startup Lead Generation Tip #4 Setup and regularly analyse Google Analytics Goals
Google Analytics Goals is a really powerful way to analyse your existing leads. Find out where they...
Insights
🚀 Tech Startup Lead Generation Tip #3 Don't suffer from Weitus
Tech companies often fall into the trap of talking about themselves and their own technology too much....
Insights
🚀 Tech Startup Lead Generation Tip #2 The Modern Way to Display Software
How to display your tech software on your website is a tricky one. Many companies fall into...
Insights
🚀 Tech Startup Lead Generation Tip #1 Free Trial & Book a Demo CTAs
All too often we see tech startup websites with their main call to action of “Contact Us”....
Insights
3 effective ways to showcase your software and entice leads
SaaS companies often struggle with the dilemma of “how do we showcase our software on our website...
Insights
3 Common Mistakes Tech Companies Make With Copywriting
A tech company’s copywriting tone and style should be uniformed across all their sales and marketing channels....
Insights
With a Coronavirus vaccine estimated to be 12-18 months away and natural immunity at least two years...
Marketing
Why SEO isn’t always the right digital marketing strategy for your tech company
Being in position 1 of the Google rankings for your top keywords is the holy grail for...
Marketing
Measuring and understanding your website conversion rate and estimated CPA
Understanding your cost per acquisition (CPA) is critical for any tech company. This is the make or...
SaaS web design and sales/marketing materials for fast-growing, ambitious tech companies.
