Blog

Insights

🚀 Tech Startup Lead Generation Tip #7 Establish trust with testimonials

 👨🏼‍💻 07 Establish Trust With Testimonials   This may seem like an obvious one, but I’m...

Read More

Insights

🚀 Tech Startup Lead Generation Tip #6: The Power of Landing Pages

Landing pages are powerful lead generation tools which all tech companies should be utilising. A landing page...

Read More

Insights

🚀 Tech Startup Lead Generation Tip #5 Don't assume that you should be promoting your core service

  Many tech businesses fall into the trap of always promoting their core service on their websites...

Read More

Insights

Tech company website sitemaps: The good, the bad and the ugly

A sitemap is the list of pages you have on your website, mapped out to show hierarchy...

Read More

Insights

🚀 Tech Startup Lead Generation Tip #4 Setup and regularly analyse Google Analytics Goals

Google Analytics Goals is a really powerful way to analyse your existing leads. Find out where they...

Read More

Insights

🚀 Tech Startup Lead Generation Tip #3 Don't suffer from Weitus

Tech companies often fall into the trap of talking about themselves and their own technology too much....

Read More

Insights

🚀 Tech Startup Lead Generation Tip #2 The Modern Way to Display Software

How to display your tech software on your website is a tricky one. Many companies fall into...

Read More

Insights

🚀 Tech Startup Lead Generation Tip #1 Free Trial & Book a Demo CTAs

All too often we see tech startup websites with their main call to action of “Contact Us”....

Read More

Insights

3 effective ways to showcase your software and entice leads

SaaS companies often struggle with the dilemma of “how do we showcase our software on our website...

Read More

Insights

3 Common Mistakes Tech Companies Make With Copywriting

A tech company’s copywriting tone and style should be uniformed across all their sales and marketing channels....

Read More

Insights

For those who can ride it out, the tech industry will boom after the 2020 health and financial crisis

With a Coronavirus vaccine estimated to be 12-18 months away and natural immunity at least two years...

Read More

Marketing

Why SEO isn’t always the right digital marketing strategy for your tech company

Being in position 1 of the Google rankings for your top keywords is the holy grail for...

Read More

Marketing

Measuring and understanding your website conversion rate and estimated CPA

Understanding your cost per acquisition (CPA) is critical for any tech company. This is the make or...

Read More

SaaS web design and sales/marketing materials for fast-growing, ambitious tech companies.