๐Ÿš€ Tech Startup Lead Generation Tip #9 The importance of above the fold

The importance of above the fold

Tech startup lead generation tip number

The term โ€œabove the foldโ€ or โ€œabove the scrollโ€ refers to the section of your website that is immediately visible to website visitors before they begin to scroll down.

As attention spans of website visitors are just a few seconds, itโ€™s vital that you strike a connection with the visitor above the fold.

You should aim to cleanly and concisely achieve the following 4 points above the scroll:

  1. Outline what the technology is
  2. Who itโ€™s for
  3. What the core benefit is
  4. A call to action

Letโ€™s look at some examples:

Leads can be won or lost above the fold, so you need to put a lot of thought into this area of your site.

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