Crafting a seamless and effective ad-to-sales strategy is more than just a task on your marketing checklist — it’s an opportunity to build trust, convey value, and set the stage for long-term relationships.
Especially when it comes to Software as a Service (SaaS), your entire approach to ad investment needs to be carefully planned to ensure that what you’re putting in, you’re getting back tenfold!
But how can you ensure that your Return on Investment (ROI) is optimised to your advantage? Our team of experts is here to help fine-tune your SaaS marketing strategy, attract new customers, and enhance customer lifetime value for your SaaS company.
Before you dive headfirst into advertising to promote your product or secure sales calls, take a moment to consider the bigger picture. Whether you focus on B2B SaaS marketing for new prospects or upselling to existing customers, your entire marketing strategy should present a polished overview of your business.
This means before even considering what type of ads to publish, you should focus on introducing your company, its offerings, and what sets you apart from the competition.
Here are some tips to achieve this:
When it comes to crafting ads for your SaaS business, the emphasis should always be on generating leads or converting customers as quickly as possible. However, with credibility so key in the SaaS industry — balancing sponsored ads with authentic, organic content is crucial.
This is because even though paid ads will amplify your reach, organic content provides authenticity and builds trust.
Potential customers are more likely to engage with SaaS companies they’re familiar with or feel they’ve already started developing relationships with. This is why getting your name out there is just as important as targeting conversions.
By leveraging the perks of paid ads, while also crafting informative, high-value content, you can establish yourself as a SaaS leader and attract customers more naturally.
As part of your overall marketing and sales efforts, we suggest placing a focus on a content marketing strategy that includes:
Don’t forget: As part of your organic content strategy, it’s important not to overlook Search Engine Optimization (SEO). Marketing strategies always work best when the content you create is easily discoverable, so put time into your SEO strategy for the best results!
Once you’ve nailed down the messaging for your ads and you’ve put time into supporting them with other content, it’s time to make sure your audience is ready to take action.
With the interest of your target market piqued by good brand awareness and messaging that stands out — it’s vital to make sure leads can make contact with ease!
To ensure a seamless journey from ad engagement to contacting your sales team, follow these steps:
Following on from the previous point, when a potential lead expresses interest, the last thing you want is to keep them waiting.
In addition to having a dedicated team to respond promptly to queries or to arrange sales calls, we recommend:
Tip: Even if your ads don’t trigger instant conversions, it’s vital that your target market can access the information they need quickly if they decide to engage further with your company at a later stage. This is why it’s vital to ensure your contact information for different departments (if applicable) is always clearly displayed on your website and other digital touchpoints.
The digital landscape is ever-evolving, and what works today might not work tomorrow. This is why for SaaS businesses, it’s important for your sales team and marketing team (or teams!) to regularly monitor the performance of your ad campaigns, contact forms, and conversion rates.
This approach allows you to allocate resources more effectively within your marketing budget and focus on the channels that deliver the highest return on investment for your SaaS lead generation efforts.
To make informed decisions with data-driven insights, we suggest:
Navigating the complex journey from ad to sales call can be a daunting task, especially as a SaaS business with so much else to keep track of! That’s where the expertise of a leading SaaS marketing agency like Rocket SaaS can come in.
At RocketSaaS, we specialise in crafting custom SaaS marketing strategies that drive quality leads, maximise conversions, and elevate your brand in the competitive digital landscape. Our multidisciplinary team is dedicated to understanding your unique requirements and developing strategies that promote growth.
Book a FREE marketing strategy call today to learn more about our services and offload the burden of SaaS marketing for your business.