Insights, Marketing

The pros and cons of outsourcing SaaS marketing and how to do it

by Ryan James

Rather than hiring an in-house employee, outsourcing marketing is the process of hiring another company to fulfil some or all of your SaaS marketing needs.

Whether you want someone to manage your social media channels or a long-term partner to take care of all your digital marketing activity, outsourcing may be your most strategic business move yet.

But maybe you’re on the fence about outsourcing your SaaS marketing strategy. If so, stick around as we explore the pros and cons of marketing outsourcing and how to go about it!

Let’s get started.

What are the benefits of outsourcing marketing for SaaS companies?

Outsourcing SaaS marketing delivers countless benefits, from reducing staff overheads to improving operational efficiency. Let’s explore them below.

Cut costs

Outsourcing SaaS marketing to another company may be more cost-effective if you can’t afford to hire an in-house marketing team.

Increase ROI

Outsourcing SaaS marketing lets you tap into a broader range of specialised skills, helping you to increase your ROI with better marketing strategies.

Save time

With less time spent internally on marketing campaigns, your SaaS team can focus more on business development and customer service.

Scale faster

You have the freedom to scale up your marketing activities with your outsourced marketing partner as you grow rather than keep hiring more staff.

Stay agile

Hiring an experienced SaaS marketing team can help keep up with changing consumer trends in an increasingly saturated SaaS market.

Common marketing roles SaaS companies outsource

Below are some typical roles SaaS startups will outsource for their marketing activities.

• Content writer: Writing blogs, website copy, and more in-house can be very time-consuming, so many SaaS companies outsource these copywriting tasks.
• Marketing specialist: Some SaaS companies will hire a marketing specialist with a broad range of skills to implement an entire marketing strategy.
• Digital strategist: A digital strategist can help a SaaS brand plan its marketing strategy based on previous data, trends, and goals.
• Social media manager: Running social media channels may look easy, but it can be challenging to get ROI here without expert support.
• SEO expert: SaaS companies often employ the help of an SEO expert to help them gain online visibility, as this is a very specialised field.
• Web designer: Outsourcing web design helps SaaS companies keep their websites up to date without hiring an internal web designer.

Are there any downsides to outsourcing SaaS marketing?

Nope.

Just joking, as a digital marketing agency, we’d love to say there are zero downsides to outsourcing, but in reality, there are some risks.

Hire the wrong company: If you don’t choose your SaaS marketing partner wisely, you might do your business more harm than good.

Waste marketing budget: If your outsourced marketing team isn’t up to scratch, you might waste money on strategies that don’t produce ROI.

Deal with poor service: Unfortunately, some marketing agencies don’t deliver the customer support your business needs.

Luckily, you can avoid these risks by carefully choosing the right marketing partner for you.

How to outsource marketing to the right team

Your outsourced marketing team will become almost an extension of your team, so choosing the right experts isn’t a decision you should take lightly. To help you make smart outsourcing decisions, follow these steps.

1. Know what you need

Before you begin searching for an outsourced marketing partner, you must identify exactly what marketing activities you need help with the most and rank them in order of priority. This will help guide your search and stick to your budget.

2. Do your research

Create a shortlist of marketing agency or freelancer options most appealing to you. Then, check their reviews, see their services, and even book a free consultation to learn more about them.

3. Check capabilities

Next, ask your potential SaaS marketing partner if they have the capacity and resources to deliver the results you’re looking for.

4. Assess affordability

Now, get an idea of how much your potential marketing partner(s) will cost and compare it with the amount of ROI they estimate you will generate and ensure it’s worth it. and

Want more marketing tips for your SaaS company? Check out our other blog, “5 proven marketing tactics to make your SaaS business stand out.”

Could we be the perfect SaaS marketing partner for you?

Have you jumped off the fence and onto the side of outsourcing yet? We sure hope so! Though outsourcing marketing may not be for every SaaS business, with all the benefits this business model has to offer, you’d be silly not to at least consider it.

With rolling monthly price plans starting from just £2,500 per month, we join or become your dedicated SaaS marketing and web design partner, taking your online presence to sky-high success with proven content strategies, comprehensive digital marketing, and high-converting websites.

Get in touch with us today to get started.