From increased efficiency to enhanced connectivity, there’s no doubt that digital society has its perks for SaaS businesses across the globe.
However, with competition on the rise and attention spans becoming more limited, marketing tactics in almost every sector need to be more strategic than ever.
This is where a good landing page comes in. A great way to capture the attention of your target audience and guide them towards a specific action in a short space of time, the right landing page strategy can lead to an instant increase in conversions.
But getting a full landing page right every time isn’t always easy…
To help, our team of SaaS marketers is here to explore 5 key tactics to create a compelling landing page that not only grabs visitors’ attention, it also triggers action!
Your landing page’s design is more important than you think. As the first element visitors usually notice, it can significantly influence their perception of your SaaS product.
But why is a good landing page design so essential for making conversions?
Not only is it an opportunity to lay out the value of your SaaS product in a creative way, but it’s also a great way to showcase your understanding of user-friendly, visually appealing design.
Tip: Look out for SaaS landing page examples that you can present to your marketing team to showcase the type of designs you like. An experienced team will then be able to evaluate these pages and guide you through which aspects of this design are effective, and which elements could be improved for your brand.
In the SaaS world, where information needs to be informative but still concise, carefully crafted copy is your friend! Your landing page should aim to offer clarity, while also delivering essential information that helps visitors feel informed enough to take action.
To achieve this:
Tip: Ineffective copy can be one of the biggest causes of bounce rates on your landing pages, so be sure to monitor these metrics. If necessary, create a detailed comparison table to track the performance of each page, and if something isn’t working, fix it!
As mentioned earlier, landing pages that align with your brand identity are more effective in building trust amongst potential customers. If visitors encounter mixed messages across your channels, they may hesitate to emotionally commit to your brand — even if the value you’re offering comes at no cost.
This is why it’s essential to:
One of the greatest benefits of most landing pages is their capacity for high conversion rates with specific market segments. This is why when crafting your landing page strategy, it’s good for your SaaS company to identify exactly who you’re trying to target and create custom landing pages that speak directly to their unique challenges and goals.
We recommend starting with:
Tip: As part of your next landing page design, include a section with customer testimonials you’ve handpicked to appeal to your target audience. A good SaaS landing page highlights its success stories, but a great one highlights success stories that are directly relevant to the people reading it!
Creating a fantastic landing page is only half the battle. To maximise its impact, it must be easily discoverable by your target audience.
This is where Search Engine Optimization (SEO) comes into play.
To create a killer SaaS landing page — sometimes what you need is some expert help!
As part of a wider marketing strategy for your SaaS business, our expert marketers can create the best SaaS landing page for your business and help you get more from your overall online presence.
To learn more about how our marketing services can transform your SaaS business and maintain a competitive edge, book a FREE marketing strategy call with a member of our team today.