Insights

Insights

How to calculate your PPC budget for a successful SaaS marketing strategy

Pay-per-click or “PPC” ads can be a minefield if they’re not already a part of your SaaS...

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Insights

The pros and cons of outsourcing SaaS marketing and how to do it

Rather than hiring an in-house employee, outsourcing marketing is the process of hiring another company to fulfil...

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Insights

Rated by Rocket SaaS: Our top 6 SaaS podcasts and why you should listen

SaaS founders are notoriously hard-working. And how could you not be? The SaaS market is only getting...

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Budget planning for SaaS start-ups: What you need to know

You know all those uber-successful SaaS start-ups who make a million in their first five years? You...

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SaaS web design 101: How to wireframe your website (and why you should)

Thinking about designing a new SaaS website for your company? It all starts with a well-designed website...

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5 proven SaaS marketing tactics to make your business stand out

The SaaS market has grown exponentially over the past few years, especially since the Covid-19 pandemic forced...

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How to develop compelling content for your SaaS website

Google recently rolled out their “helpful content” algorithm update, which (in a nutshell) deploys several ranking factors...

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Why branded ads are vital for SaaS marketing, branding, and conversions

Branded Google Ads are one of the most crucial campaign types to include in your SaaS marketing...

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Avoid these SaaS homepage mistakes and skyrocket your conversions

Think of your SaaS homepage as the digital version of a company’s shop window. It’s where users...

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Lead Generation For SaaS: Metrics That Lead to Conversions

Trying to increase lead generation for your SaaS company without having a firm grasp on the metrics...

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How to create a successful content strategy for your SaaS website

If you’ve never blogged on your SaaS website before, it can be difficult to know where to...

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PPC vs SEO: Which is Better for your SaaS Marketing strategy?

PPC or SEO? Ah, the big debate. Marketers have long been arguing over which method produces better...

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Why SEO is important and how to optimise your SaaS website for more conversions

Whether you’re in the process of designing your first SaaS website, redesigning the one you have, or...

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Why marketing SaaS is different from traditional marketing strategies

When you’re marketing once-off purchases, like a laptop or fridge, it’s pretty straightforward: Promote the product, and...

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SaaS website design tips: How to create the perfect homepage

Considering your homepage is the most visited page on your SaaS website, and it takes just 50...

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How to build a winning B2B SaaS sales funnel in 9 simple steps

Heard of a “sales funnel” but not sure about building one for your own B2B SaaS company?...

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Rated by Rocket SaaS: Our Top 10 SaaS website designs and what you can learn from them

A recent WebFX study says that 75% of website credibility comes from design and 88% of online...

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Rated by Rocket SaaS: Our top tools to generate leads and sales for your B2B SaaS company

As you’re well aware, the B2B SaaS market competition is pretty hot right now – burning hot,...

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How To Reduce Your Landing Page Bounce Rate

If you’ve been in the digital marketing game for any amount of time, you’ll have come across...

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How to identify your target audience in the SaaS market

If you’re not already using buyer personas in your SaaS marketing strategy, you’re missing out on a...

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Insights

🚀 Tech Startup Lead Generation Tip #30 Do a 30 day LinkedIn video challenge!

Well, this is the end of the series, I hope you’ve found some value and implemented some...

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🚀 Tech Startup Lead Generation Tip #29 Understanding your customer’s deep-lying problems & their ultimate prize

 Tech startup lead generation tip number 29 Understanding your customer’s deep-lying problems and needs. Once you’ve...

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🚀 Tech Startup Lead Generation Tip #28 Offer a freemium or low-cost entry point

 Tech startup lead generation tip number 28. Creating a product ecosystem. Tech startups often focus all...

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🚀 Tech Startup Lead Generation Tip #27 Don’t cut costs on copy

 Tech startup lead generation tip number 27. Don’t cut costs on copywriting. Tech companies are made...

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🚀 Tech Startup Lead Generation Tip #26 Use Google Responsive Search Ads

 Tech startup lead generation tip number 26 Google Responsive Search Ads. This is a real game-changer...

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🚀 Tech Startup Lead Generation Tip #25 Create a scorecard

 Tech startup lead generation tip number 25. Create a scorecard from scoreapp.com. This is potentially the...

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🚀 Tech Startup Lead Generation Tip #24 Create sales journeys for each audience type

 Tech startup lead generation tip number 24 Create sales journeys for each of your target audiences....

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🚀 Tech Startup Lead Generation Tip #23 Knowing when to get technical

 Tech startup lead generation tip number 23 Knowing when and where to get technical. Tech companies...

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🚀 Tech Startup Lead Generation Tip #22 Place premium content behind a contact form

 Tech startup lead generation tip number 22 You should consider developing some premium content that you...

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🚀 Tech Startup Lead Generation Tip #21 Less is more

 Tech startup lead generation tip number 21 Less is more. Tech companies often have a very...

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SaaS marketing support for fast-growing, ambitious tech companies.