The SaaS market has grown exponentially over the past few years, especially since the Covid-19 pandemic forced many companies to accelerate their digital transformation strategies.
And if the rumours are true, the SaaS market is expected to grow at a massive CAGR rate of 25% from now until 2028. So, if you think the SaaS market is hugely competitive now (which it certainly is), that competition is only set to get hotter.
How can you gain a competitive edge as a SaaS company in this fast-evolving and growing industry? See our top SaaS marketing tips below to help your SaaS business stand out.
In a sea of SaaS competitors, how can you use SaaS marketing to shine a light on your business and get more customers talking about and subscribing to your SaaS solution?
Check out our top 5 SaaS marketing tactics below.
Unlike a physical product, SaaS customers can see/experience your SaaS solution by signing up for a free trial or paying for the service. That’s why reviews.are.everything.
Reviews should be a core element of your SaaS marketing strategy, as they help you differentiate your brand from others.
Your target customers are likely comparing you with many other SaaS providers, and if they have better reviews than you, who do you think those potential customers will go with? Exactly.
You can’t stand out from the competition if you don’t know the competition. Obvious right? But you’d be surprised how many brands overlook competitor research in their SaaS marketing strategies.
Keep a close eye on what your competitors are doing on their website, social media channels, and through their advertising, and highlight what you have that they don’t (better customer support, longer free trial, more user-friendly experience, etc.)
What does your SaaS brand offer/do/make that no other SaaS company does? This is your superpower. Maybe you have one; perhaps you have several. Whatever makes your SaaS company genuinely unique, you need to shout about it.
Remember: Your superpower can’t just be “we’ve won 10 awards.” It has to be something that will actually benefit your target audience and deliver value.
Maybe it’s the fact you assign a free customer success manager to every new customer, the seamlessness of your integrations, or your year-long discount for new users.
Whatever your superpowers are, make them known in your website content, across your social media posts, and through your online ad campaigns.
While you may have the best SaaS product on the market, if you’ve created a “forgettable” brand and don’t have any distinct branding strategy, you’re not doing yourself any favours SaaS marketing-wise.
Create and implement a strong branding strategy by:
The best way to stand out from your SaaS competitors is constantly innovating and improving your SaaS solution based on evolving consumer needs.
Stay ahead of changing customer expectations by talking directly to them, sending out surveys, and asking for feedback will help you understand:
Considering customer feedback will help you improve your SaaS solution (leading to better reviews and more word-of-mouth customers). Feedback will also help you better market your key unique selling points, as customers might highlight points you weren’t aware of.
Though we’re dealing with a super noisy SaaS market, that doesn’t mean you shouldn’t go for it. It simply means the demand is high, and we can assure you that there are plenty of customers to go around.
Attracting attention isn’t about short-term fixes, though. To get more eyes on your SaaS brand, you need a solid digital marketing strategy and standout website design – and we’re the experts that make it happen.
With rolling monthly price plans starting from just £3,000 per month, we join or become your dedicated SaaS marketing and web design partner, taking your online presence to sky-high success with proven content strategies, comprehensive digital marketing, and high-converting websites.
Get in touch with us today to get started.