Marketing

Insights

How to calculate your PPC budget for a successful SaaS marketing strategy

Pay-per-click or “PPC” ads can be a minefield if they’re not already a part of your SaaS...

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Insights

The pros and cons of outsourcing SaaS marketing and how to do it

Rather than hiring an in-house employee, outsourcing marketing is the process of hiring another company to fulfil...

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Insights

Budget planning for SaaS start-ups: What you need to know

You know all those uber-successful SaaS start-ups who make a million in their first five years? You...

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Insights

SaaS web design 101: How to wireframe your website (and why you should)

Thinking about designing a new SaaS website for your company? It all starts with a well-designed website...

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Insights

5 proven SaaS marketing tactics to make your business stand out

The SaaS market has grown exponentially over the past few years, especially since the Covid-19 pandemic forced...

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Insights

How to develop compelling content for your SaaS website

Google recently rolled out their “helpful content” algorithm update, which (in a nutshell) deploys several ranking factors...

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Insights

Why branded ads are vital for SaaS marketing, branding, and conversions

Branded Google Ads are one of the most crucial campaign types to include in your SaaS marketing...

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Insights

Avoid these SaaS homepage mistakes and skyrocket your conversions

Think of your SaaS homepage as the digital version of a company’s shop window. It’s where users...

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Insights

Lead Generation For SaaS: Metrics That Lead to Conversions

Trying to increase lead generation for your SaaS company without having a firm grasp on the metrics...

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Insights

How to create a successful content strategy for your SaaS website

If you’ve never blogged on your SaaS website before, it can be difficult to know where to...

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Insights

PPC vs SEO: Which is Better for your SaaS Marketing strategy?

PPC or SEO? Ah, the big debate. Marketers have long been arguing over which method produces better...

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Insights

Why SEO is important and how to optimise your SaaS website for more conversions

Whether you’re in the process of designing your first SaaS website, redesigning the one you have, or...

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Marketing

30 Tips to Generate Leads for your SaaS Business

Around 90% of SaaS start-ups fail, and that’s usually due to a lack of time and resources...

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Insights

Why marketing SaaS is different from traditional marketing strategies

When you’re marketing once-off purchases, like a laptop or fridge, it’s pretty straightforward: Promote the product, and...

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Insights

SaaS website design tips: How to create the perfect homepage

Considering your homepage is the most visited page on your SaaS website, and it takes just 50...

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Insights

How to build a winning B2B SaaS sales funnel in 9 simple steps

Heard of a “sales funnel” but not sure about building one for your own B2B SaaS company?...

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Insights

Rated by Rocket SaaS: Our Top 10 SaaS website designs and what you can learn from them

A recent WebFX study says that 75% of website credibility comes from design and 88% of online...

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Insights

Rated by Rocket SaaS: Our top tools to generate leads and sales for your B2B SaaS company

As you’re well aware, the B2B SaaS market competition is pretty hot right now – burning hot,...

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Insights

How To Reduce Your Landing Page Bounce Rate

If you’ve been in the digital marketing game for any amount of time, you’ll have come across...

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Insights

How to identify your target audience in the SaaS market

If you’re not already using buyer personas in your SaaS marketing strategy, you’re missing out on a...

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Marketing

6 landing page tweaks to rocket your SaaS website conversions

It can be challenging for SaaS startups to cut through the online noise and convince new customers...

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Marketing

How To Showcase Your Software On Your Website The Right Way

Do you struggle to show off your software correctly? You’re not alone! Showcasing software on their websites...

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Marketing

The 5 Biggest Benefits Of Offering A Free Trial For Your SaaS

OK, we’re just going to say it: all SaaS companies should offer a free trial or demo...

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Insights

🚀 Tech Startup Lead Generation Tip #20 Facebook Cascading Videos

 Tech startup lead generation tip number 20 This is a relatively advanced Facebook digital marketing strategy...

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Insights

🚀 Tech Startup Lead Generation Tip #6: The Power of Landing Pages

Landing pages are powerful lead generation tools which all tech companies should be utilising. A landing page...

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Insights

3 effective ways to showcase your software and entice leads

SaaS companies often struggle with the dilemma of “how do we showcase our software on our website...

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Insights

3 Common Mistakes Tech Companies Make With Copywriting

A tech company’s copywriting tone and style should be uniformed across all their sales and marketing channels....

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Marketing

Why SEO isn’t always the right digital marketing strategy for your tech company

Being in position 1 of the Google rankings for your top keywords is the holy grail for...

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Marketing

Measuring and understanding your website conversion rate and estimated CPA

Understanding your cost per acquisition (CPA) is critical for any tech company. This is the make or...

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SaaS marketing support for fast-growing, ambitious tech companies.