Insights
Copy how these 3 SaaS companies do case studies
This week’s marketing tip concerns case studies and testimonials. I recently encountered three businesses that really impressed...
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Use Google’s 7-11-4 rule for SaaS lead gen
There are plenty of well-known marketing sayings and philosophies that get banded around. Some come, some go....
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The Quick & Easy Way to Create Epic Content
Question: What’s the most important element of your marketing funnel? Answer: Content. Without great content, you’ll sound...
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Why not offer a CRAZY discount?
You know Xero, the accounting software? I’ve just noticed they’re offering a 90% discount for the first...
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You’re doing testimonials wrong
For B2B SaaS brands, testimonials are critical for your marketing success. But so many brands get them...
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4 ways to get your SaaS product in front of your ICP
“When people see our product, they love it.” I hear this a lot from SaaS founders, marketers...
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Most growing SaaS brands have this one thing in common…
What you’ll learn in this blog: ✅ Why company pages SUCK on LinkedIn ✅ The role and...
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How to use ABM to land big clients
What you’ll learn in this blog: ✅ What is Account Based Marketing ✅ 8 steps to implement...
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7 super quick SaaS marketing tips
I’ve grown to almost 10,000 LinkedIn followers. I’ve achieved this by sharing quick, easily digestible and actionable...
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At Rocket SaaS, we recently created a lead magnet for a client that generated 80 downloads in...
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Question: What’s the easiest way to get prospects onto sales calls? Answer: By building a friendly, personal...
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If you’re running cold email campaigns that are underperforming or if you’re not converting enough deals in...
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A quick way to improve your SaaS messaging
The number 1 issue I see with SaaS marketing is messaging. Why are SaaS companies SO BAD...
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The trend I’ve seen in why SaaS companies scale or fail
In the past three years, I’ve worked with over 160 B2B SaaS brands, mostly startups. As a...
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5 proven lead gen campaigns for B2B SaaS brands
Exciting news! You are getting first dibs on my new SaaS marketing guide… for free! ...
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3 email marketing tips to convert contacts into leads
My email newsletter has become my number-one driving force for new business. 80% of new Rocket SaaS...
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14 powerful templates that can significantly boost your website traffic and lead generation.
Last week, I ran a copywriting training session for my marketing team, all about how to write...
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This has got to be the easiest way to win new clients
If you want new clients, all you have to do is ask. I’m not talking about asking...
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How to get 1,100 sign-ups at $5.46 cost per lead
I want to show you how the SaaS brand InboxFreedom got 1,100 sign-ups in 5 months at...
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How to get 350 webinar signups with $0 spend
A few weeks ago, I ran a webinar that got 500 sign-ups. I will show you how...
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3 examples of B2B SaaS hooks and headers to increase your conversions
Do you know what the most valuable digital real estate is in your business? This bit right...
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12 alternate ways to get your SaaS marketing campaign seen
Have you ever created a lead magnet, like an eBook, Webinar, scorecard, etc, and been disappointed with...
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SaaS ads not converting? Here’s my #1 tip.
Are your Google Ads, LinkedIn Ads or Meta Ads not bringing you an ROI? Or have you...
Insights
You should copy the new Slack website
I love the new Slack homepage. In this blog, I will tell you exactly what I love...
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Controversial: AB testing is a waste of time for startups
You’ve probably heard a lot about the power of AB testing on your website and landing pages....
Insights
Giveaway: Steal my retargeting ads strategy
Good news. I’ve got a free giveaway for you. During that weird Twilight Zone between Christmas and...
Insights
5 easy tweaks to 2x your landing page conversions
I’ve worked on hundreds of high-converting landing pages. I confess that most of them didn’t perform particularly...
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Meta ads DO work for B2B SaaS. Here’s why
Pretty much all B2B SaaS clients that I work with start by making the same presumption: “I...
Insights
How to find and win corporate deals
Selling your product or service to a corporate business can smash your sales targets in a single...
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5 marketing campaign ideas for New Year's resolution mindset
HNY! I hope you’re feeling refreshed from the holidays and looking forward to generating a ton of...
