Insights
What is demand generation, and how do you implement it?
I’ve scaled Rocket SaaS from $0 to $1,900,000 in annual recurring revenue in 3 years. How did...
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How to add $100,000 MRR. Let’s Work Backwards
Setting a goal to add $100,000 in monthly recurring revenue (MRR) is ambitious, but without knowing the...
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How leading SaaS brands structure their pricing
Your pricing model isn’t just a number—it’s a strategy. How you price your SaaS product could make...
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Is your website getting traffic but struggling to generate leads? It’s a common problem! You can explore...
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How to revive old eBooks for demand gen
If you’ve worked in SaaS marketing for a few years, I bet you’ve created a few gated...
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How to make your SaaS message instantly clear (in seconds)
This week, I’m going to be teaching you how to get prospects to understand your product in...
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Struggling with SaaS Sales? Try This.
If you’re not seeing the SaaS sales results you want, you’re not alone. Many SaaS companies are...
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Essential content types for each stage of the buying journey
I’ve received a lot of positive feedback from you on last week’s blog and podcast about The...
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Why 95% of Your Audience Isn't Buying — And How to Fix It
Marketing is complicated. There are a million different tools, hacks and trends to put your head in...
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Rocket SaaS just hit £100k MRR 🚀 🥳 This is an incredibly proud moment for me personally....
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Copy how these 3 SaaS companies do case studies
This week’s marketing tip concerns case studies and testimonials. I recently encountered three businesses that really impressed...
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Use Google’s 7-11-4 rule for SaaS lead gen
There are plenty of well-known marketing sayings and philosophies that get banded around. Some come, some go....
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The Quick & Easy Way to Create Epic Content
Question: What’s the most important element of your marketing funnel? Answer: Content. Without great content, you’ll sound...
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Why not offer a CRAZY discount?
You know Xero, the accounting software? I’ve just noticed they’re offering a 90% discount for the first...
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You’re doing testimonials wrong
For B2B SaaS brands, testimonials are critical for your marketing success. But so many brands get them...
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4 ways to get your SaaS product in front of your ICP
“When people see our product, they love it.” I hear this a lot from SaaS founders, marketers...
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Most growing SaaS brands have this one thing in common…
What you’ll learn in this blog: ✅ Why company pages SUCK on LinkedIn ✅ The role and...
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How to use ABM to land big clients
What you’ll learn in this blog: ✅ What is Account Based Marketing (ABM) ✅ 8 steps to...
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7 super quick SaaS marketing tips
I’ve grown to over 10,000 LinkedIn followers. I’ve achieved this by sharing quick, easily digestible and actionable SaaS...
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At Rocket SaaS, we recently created a lead magnet for a client that generated 80 downloads in...
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Question: What’s the easiest way to get prospects onto sales calls? Answer: By building a friendly, personal...
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If you’re running cold email campaigns that are underperforming or if you’re not converting enough deals in...
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A quick way to improve your SaaS messaging
The number 1 issue I see with SaaS marketing is messaging. Why are SaaS companies SO BAD...
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The trend I’ve seen in why SaaS companies scale or fail
In the past three years, I’ve worked with over 160 B2B SaaS brands, mostly startups. As a...
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5 proven lead gen campaigns for B2B SaaS brands
Exciting news! You are getting first dibs on my new SaaS marketing guide… for free! ...
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3 email marketing tips to convert contacts into leads
My email newsletter has become my number-one driving force for new business. 80% of new Rocket SaaS...
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14 powerful templates that can significantly boost your website traffic and lead generation.
Last week, I ran a copywriting training session for my marketing team, all about how to write...
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This has got to be the easiest way to win new clients
If you want new clients, all you have to do is ask. I’m not talking about asking...
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How to get 1,100 sign-ups at $5.46 cost per lead
I want to show you how the SaaS brand InboxFreedom got 1,100 sign-ups in 5 months at...
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How to get 350 webinar signups with $0 spend
I ran a webinar that got 500 sign-ups. I will show you how I did it...
