Insights
Stop creating boring SaaS content. This is how you stand out
SaaS content can be very boring. We don’t all have the luxury of working for a sexy,...
Insights
How Product-Led Growth is Changing the SaaS Game
In today’s competitive SaaS landscape, companies are constantly seeking efficient ways to scale. Product-led growth (PLG) offers...
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The Secret to Getting More SaaS Case Studies (Even If Customers Say No!)
Case studies are one of the most powerful tools in your SaaS marketing and sales arsenal. They...
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How I’d Scale a B2B SaaS Startup with High Churn Rates
Customer churn is one of the most frustrating challenges any SaaS company can face. You can sign...
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How I’d Scale a B2B SaaS Scale-Up Struggling with High Customer Acquisition Costs (CAC)
Growing a B2B SaaS company is challenging, especially when customer acquisition costs (CAC) are too high and...
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The 5-Second Messaging Test: How to Instantly Improve Your SaaS Website
Why Most SaaS Websites Fail at Messaging Messaging is one of the most common mistakes B2B SaaS...
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A Simple 5-Second Test to Optimise Your SaaS Website
Your SaaS website has about 5 seconds to capture a visitor’s attention. If they don’t instantly understand...
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How I’d Scale a Niche B2B SaaS Business with a £5k p/m Marketing Budget
If you’re running a B2B SaaS in a highly niche industry and struggling with inbound leads, you’re...
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How to Identify Your Ideal Customer Profile (ICP)
Why Your Ideal Customer Profile (ICP) is the Foundation of Your Success If you don’t know exactly...
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The LinkedIn Ads Strategy That Skyrocketed Our CTRs (And How You Can Copy It)
LinkedIn Ads have the potential to be a game-changer for B2B SaaS businesses, but many companies struggle...
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Your SaaS Pricing Page is Leaking Leads. Here’s How to Fix It.
Your pricing page is one of the most important pages on your website. If it is just...
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How I’d Scale a B2B Cyber Security Company with a £6k Marketing Budget
In the highly competitive B2B cyber security space, standing out is challenging, especially with a marketing budget...
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How to Win Clients From Competitors (Even If They’re Locked Into Contracts)
Want to steal clients from your competitors but keep hearing, “We’re tied into a contract”? Instead of...
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Why Most SaaS Companies Fail at Demand Generation
Most SaaS companies fail at demand generation because they treat it as a marketing-only function. In reality,...
Insights
10 Inbound Marketing Tactics That Don’t Break the Bank
The answer to more leads is not more budget. In this blog, I’m going to outline 10...
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10 Must-Have Features for a High-Converting SaaS Website
Your website is the keystone of your marketing and lead gen. You can have the best content,...
Insights
How I’d Scale an AI SaaS Startup with a $200k Marketing Budget
Breaking into the AI space can be both exciting and challenging. When you’re working with a novel...
Insights
How much of your revenue should you spend on marketing?
Most small SaaS companies I meet feel frustrated by their slow growth. I’m not surprised when I...
Insights
Your 2025 SaaS Growth Plan: A Content Engine
What do most fast-scaling SaaS businesses have in common? Consistent, high-quality content distributed in multiple places My...
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How to Create Content Your Audience Can’t Ignore
Great B2B marketing is about creating content that speaks directly to the challenges that keep your target...
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2025 = The year you solve your SaaS lead gen problem
It’s 2025. If you’re still struggling to generate leads for your SaaS business, it’s time to solve...
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5 Quick & Easy SaaS Marketing Ideas for 2025
The New Year brings fresh energy, refreshed budgets, and an “I MUST solve that [problem] in 2025!”...
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Should you turn your Google/LinkedIn/Meta Ads off for the Xmas/NY break?
Before I get into that, on behalf of myself and the Rocket SaaS team, we wish you...
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What is demand generation, and how do you implement it?
I’ve scaled Rocket SaaS from $0 to $1,900,000 in annual recurring revenue in 3 years. How did...
Insights
How to add $100,000 MRR. Let’s Work Backwards
Setting a goal to add $100,000 in monthly recurring revenue (MRR) is ambitious, but without knowing the...
Insights
How leading SaaS brands structure their pricing
Your pricing model isn’t just a number—it’s a strategy. How you price your SaaS product could make...
Insights
Is your website getting traffic but struggling to generate leads? It’s a common problem! You can explore...
Insights
How to revive old eBooks for demand gen
If you’ve worked in SaaS marketing for a few years, I bet you’ve created a few gated...
Insights
How to make your SaaS message instantly clear (in seconds)
This week, I’m going to be teaching you how to get prospects to understand your product in...
Insights
Struggling with SaaS Sales? Try This.
If you’re not seeing the SaaS sales results you want, you’re not alone. Many SaaS companies are...
