Insights, Marketing
founder of Rocket SaaS
The answer to more leads is not more budget.
In this blog, I’m going to outline 10 areas that you should focus on improving BEFORE you increase your marketing budget.
Here are 10 inbound marketing tactics that will help you attract leads without breaking the bank.
If your website does not instantly explain what you do, who it is for, and why it matters, you are losing leads. Most SaaS messaging is too complex, vague, or stuffed with jargon. Clarity wins. If a visitor is confused, they leave.
I recommend reading Obviously Awesome by April Dunford. Then, work with your team and actual customers to refine your positioning.
SEO takes time. Blogs might not drive leads instantly, but they set the foundation for future organic traffic, social shares, and authority-building. Even if traffic is low, write at least one blog per month because the real magic happens in point three…
A single blog can fuel weeks of content by being repurposed into:
Instead of always creating, focus on repurposing. Use AI tools like ChatGPT to break long-form content into multiple assets.
Most SaaS websites rely on a Book a Demo button. That is not enough.
Give visitors a reason to engage earlier in their journey.
Someone downloaded your lead magnet. Now what?
Most SaaS companies do not follow up properly. Set up an automated nurture sequence that:
The goal is not to spam but to stay relevant.
Not enough brand awareness? Partner with someone who already has it.
Find non-competing brands targeting your ideal customers. Run a co-hosted webinar, podcast, or guide and leverage their email list and social reach. This is a zero-cost way to reach a wider audience.
If you are struggling with leads, ask yourself how many prospects you actually messaged this week.
Set a goal of five to ten high-quality LinkedIn messages per day. Not spam. Not automated bot sequences. Real conversations.
If you personalise your outreach by mentioning their company, role, or pain points, you will get responses.
People engage more with real conversations than scripted sales pitches.
Invite three to five industry experts or customers for a roundtable discussion on an important topic. They will promote it to their audiences, expanding your reach for free.
Turn the discussion into blog posts, LinkedIn clips, and an evergreen resource.
Case studies build credibility, but growth stories attract even more engagement.
Do not just write another boring case study. Instead, try something like:
📈 How [Customer] Grew From X to Y
📉 How [Customer] Cut Costs by 50% in Six Months
People love real success stories. Make them about growth, not just your product.
Most website visitors leave and never come back.
Even if you cannot afford a huge paid ad budget, retargeting ads on LinkedIn and Meta are worth it.
A small £500 per month retargeting budget keeps your brand in front of warm prospects. Cold ads are expensive, warm ads convert.
Inbound marketing is a long-term investment. If you nail the above 10 recommendations, then fuel it all with ad spend, you’ll be flying!
By Ryan James
Founder @ Rocket SaaS
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