24 Nov 2020
Insights, Marketing
Landing pages are powerful lead generation tools which all tech companies should be utilising.
A landing page needs to be used in conjunction with a marketing campaign.
The idea is that you drive a specifically targeted audience to a web page which is customised with content and calls to action created especially for that audience.
The goal is that they will land on this page of your website and think “wow, this business is exactly what I’m looking for, they clearly specialise in my market”.
In the below video, I look at great examples from Air BB and Marketo.
To find out more about landing pages, please contact us.
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