When it comes to marketing Software as a Service (SaaS), your website is the digital gateway to your product. Not only is it where potential customers form their first impressions of your business, it’s also where they’ll ultimately decide whether to engage or not.
This is why website design for SaaS should aim to balance informative content with strategic marketing tactics — guiding visitors toward conversions without overwhelming them in the process.
To help, let’s explore some tips to help you create the best SaaS website to showcase the SaaS solution you have to offer.
When it comes to showcasing your SaaS solution, clarity is key. Your website should be able to communicate exactly what your product does, while highlighting additional value that sets it apart from competitors.
To do this, we recommend:
Tip: Enlisting the help of a content marketing or copywriting agency can be extremely helpful for ensuring your SaaS messaging is on point. With the right type of content and a comprehensive Search Engine Optimisation (SEO) strategy in place, your website’s text can draw in more organic leads.
We all know that a user-friendly design and an easy-to-navigate interface are the foundations of any good website, but for SaaS companies, it’s even more crucial.
If your website’s design isn’t intuitive enough, prospects will assume that your product follows suit. On the other hand, an easy-to-use website signals that your SaaS solution is user-oriented and accessible to the widest possible audience.
To make your SaaS website design as user-friendly as possible:
So, how do you know if your website is user-friendly and effective? A user-friendly and engaging website will have data to support this. By monitoring data associated with your website’s performance and collecting feedback from website users, you can gain a clearer picture of what’s working well and what needs improvement.
If your SaaS website has a high bounce rate or isn’t gaining enough traction from paid ads, it’s essential to figure out what the cause might be.
We recommend monitoring the following metrics:
Tip: Failing to optimise your SaaS website for different features and devices can lead to frustrated users and lost opportunities. This is why A/B testing and user feedback is essential for ensuring specific elements on your website are working the way you want. Especially when comparing website versions or evaluating new pages, be sure to engage directly with users to find out what works best as early as possible.
While SaaS customers value technology, they also want assurance that human support will be available when needed.
Particularly for complex solutions or platforms that need to work across multidisciplinary teams, your website should showcase both the technical capabilities of your product and the human touch behind it.
To make the human connection more evident across your website and ensure your target audience knows there’s a team on hand to help, we suggest that you:
Tip: If you offer extended hours for customer support, e.g. ‘24/7’ or ‘24/5’ support, it’s always good to advertise this on your website.
Clear and compelling Calls to Action (CTAs) are a vital component of any successful SaaS website. Whether you want visitors to request a demo, sign up for a free trial, or schedule a consultation, your CTAs should be strategically placed and designed to trigger action.
For your CTAs to be as effective as possible:
Tip: It might be wise to offer website users the opportunity to sign up to a newsletter that will deliver news, insights, and exclusive offers directly to their inbox. They might not be ready to convert on the spot, but by collecting their email address (compliantly), you may be able to engage them at a later point.
Your SaaS website is your starting point for creating a powerful online presence that converts visitors into satisfied customers. This is why it’s so important to get it right from the beginning.
At Rocket SaaS, we specialise in crafting top-tier SaaS websites and digital marketing strategies that not only captivate, they convert. Supported by a multidisciplinary team and industry-specific insights, we build SaaS websites that resonate with the type of audience you want to attract.
To find out more about our SaaS marketing services, book a FREE marketing strategy call with a member of our team today.
Sep 20, 2023