In today’s competitive market, partnering with the right SaaS marketing agency can be a game-changer for your business. From nailing down the perfect SaaS marketing strategy to getting your branding on point, SaaS marketing companies can make a big difference to your business outlook.
That said, selecting the right agency can be overwhelming with such a specific niche to market. From researching the right team and services to finally handing over the marketing reins to a partner you just have to trust, settling on the best option for you can take time.
To help make your decision easier, our team of SaaS marketing experts are here to help guide you through the process.
Ready to get started? Here are our tips on how to choose a SaaS marketing agency that aligns with your business goals.
This one might sound obvious but you’d be surprised by the number of marketing agencies that claim to specialise in SaaS but in reality, offer a completely different set of skills that aren’t necessarily relevant for your business.
For a marketing agency to truly be experienced in SaaS, they should:
No forward-thinking SaaS company ever establishes itself with only short-term goals in mind. This is why before you begin your search for a SaaS marketing agency, it’s important to ensure that the agency you choose is one you’ll be able to work with for the foreseeable future.
Whether you aim to boost brand awareness, generate leads, improve customer retention, or expand into new markets, having a clear vision will serve as a solid foundation for evaluating and selecting the perfect partner.
To help ensure you and your chosen agency are on the same page, we suggest:
When researching SaaS marketing agencies, prioritising the ones who stand out as great communicators is always a good idea. Communication is not only the key to a successful partnership, it can also greatly impact your marketing results.
Ultimately, you want a SaaS marketing agency that’s clear and prompt in their communication right from the start. Some good indicators of this will be:
By choosing a marketing agency that excels at communication, you’ll build a stronger relationship, understand each other better, and get the best results for your SaaS business.
Tip: An experienced SaaS marketing agency will also be proactive in discussing any challenges, opportunities, or changes in strategy. You can investigate this by asking current or previous clients about their experiences.
Especially for SaaS founders, technological innovation can play a pivotal role in effective SaaS marketing. Particularly for agencies claiming to dedicate a lot of time to growing SaaS companies, cutting-edge technology is likely to be important for streamlining success.
To ensure your preferred agency is keeping up to speed with the latest marketing tools and technology, we recommend:
Tip: The sign of a good SaaS marketing agency can also be one that can justify their decision to not involve themselves with certain technologies. For example, for technology that might have security or reliability issues, it’s common for a reputable SaaS marketing company to want to protect its clients and opt-out.
When it comes to finding the right SaaS marketing agency for your needs, it’s always a good idea to assess their full range of services. With the industry moving quickly, having an agency who can take full control of your marketing efforts will always be preferred.
Some examples of great services to look out for include:
Tip: The most effective marketing strategy a SaaS company can have is a comprehensive one. Especially when it comes to B2B SaaS marketing, SaaS businesses need to be able to keep up in a competitive market and stand out from competitors. This is why a SaaS marketing company not offering a wide range of services is likely to be a red flag for many.
Before hiring a SaaS marketing agency, it’s crucial to evaluate whether their previous work resonates with your personal taste and target audience. Trust is everything when building an effective strategic partnership with your marketing team, so if you don’t like what they do for others — it’ll be difficult to trust them with your marketing goals.
While sometimes, trusting a professional is best (even if you don’t like their work), it’s usually best to find another agency if you have a clear distaste for their portfolio.
To help, we suggest that you:
Choosing the best SaaS marketing agency for your company can feel like quite the task. That said, with the tips included in this blog, we hope it feels a little easier now!
If you’d prefer to cut straight to the point and save time on research, at Rocket SaaS, we can offer you a FREE marketing strategy call to help you better understand what we do.
As a leading specialist in SaaS marketing services for UK and international clients, we have the knowledge you need to take your SaaS company to new heights.
Alternatively, you can get in touch with our team to learn more about our range of full-service SaaS marketing solutions.
Sep 20, 2023