Insights, Marketing, Web
Think of your SaaS homepage as the digital version of a company’s shop window. It’s where users will do a quick scan to see if your offering is what they’re looking for.
They’ll get an overview of your SaaS product, how it can benefit them, the SaaS services you provide, and what makes you the best company for the task.
That’s why a poorly-designed SaaS homepage can seriously impact conversion rates. If users find it difficult to navigate, painful to look at, or hard to read, they’ll very quickly move on.
In this blog, we’ve outlined the most common website design mistakes on SaaS websites so that you can avoid them and make your SaaS homepage a well-oiled conversion machine. Let’s go!
Sometimes it’s easier to know what not to do when it comes to boosting conversions. So without further ado, here is your big shiny list of SaaS homepage “don’ts”.
Adding too many CTAs to your SaaS homepage will only confuse your potential customers. You want to make the path to conversion as quick and easy as possible.
Try to limit CTAs to just one, maybe two at a push (if you want to invite users to Book a demo or Get a free trial, for example.)
Disregarding the importance of having things like testimonials, case studies, user reviews, star ratings, and client logos on your SaaS homepage is a big mistake (huge!).
Social proof helps build trust with your potential customers and simplify their buying decisions. In fact, 9 out of 10 consumers read online reviews before making a purchase decision.
When customers are comparing your SaaS product with your competitor’s, their decision often boils down to your respective product specifications, benefits, and features.
So if you fail to include every bit of information (that they’ll care about) with demo videos, spec lists, and infographics, you might lose a customer based on a single missing detail.
Having a CTA above the fold on your SaaS homepage is super important. That’s because many users will land on your homepage and make their minds up about a purchase decision before they even scroll down.
You only have 8 seconds to make an impact with your user, and most of that impact happens above the fold. That’s why it’s crucial to get your homepage banner, headline, description, and CTA just right.
Website sliders are a great way to pack in more information about your SaaS product on a short homepage, but only in small doses. A common website design mistake we see SaaS companies overusing sliders.
Using too many sliders makes it hard for users to find the information they’re looking for, and they might find it annoying having to flick between different cards. Additionally, if your sliders are too fast, they may struggle to read the information in the first place.
When you’re writing your SaaS homepage’s content, it’s crucial that you first carry out thorough keyword research to see what keywords are most relevant to your business and include these within your text.
Including keywords in your H1s, H2s, H3s, etc., and throughout your body text is critical if you want any chance of showing up on the first page of Google’s search results. If users can’t find you, how can you expect to increase conversions?
All marketing channels lead back to your SaaS website’s homepage, often making it the most visited page on your website.
It acts as a vital “jumping-off point” for your customer journey, directing users to the information they’re looking for around the site, eventually leading to a conversion.
That’s why it’s essential to design your homepage to maximise conversions and keep A/B testing it to figure out what’s working and what’s not to continue improving results.
Read our previous blog on A/B testing to learn tactics for increasing conversion rates on your SaaS website.
Do you need help designing a conversion-driven website?
Talk to our SaaS web designers! With rolling monthly price plans starting from just £3,000 per month, we join or become your dedicated SaaS marketing and web design partner, taking your online presence to sky-high success with proven content strategies, comprehensive digital marketing, and high-converting websites.
Get in touch with us today to get started.