We reimagined the Trickle website by integrating distinctive design and video elements, leading to a significant uplift in user engagement and conversion rates.
Tickle, a dynamic SaaS platform, approached us at Rocket SaaS to reinvent their website. Their ambition was to distinguish themselves from the competition and shift their perception away from a consultancy to a leading software service. The challenge was to strike a balance between innovative design, engaging content, and effective conversion strategies while incorporating custom illustrations to showcase their unique brand identity. They emphasised the importance of a responsive, easily navigable website with quick load times, and sought seamless collaboration with our team to ensure a smooth transition that maintains their high web traffic levels.
For Tickle's website, we began with comprehensive research into their objectives, market, and design preferences. This groundwork, combined with close collaboration with Tickle's team, led to a bespoke website design optimised for mobile, desktop, and tablet. Built on WordPress, the site features engaging copywriting, a 60-second animated explainer video, and strong call-to-actions (CTAs) to boost lead generation. We enhanced user experience with on-page SEO content, fully editable by the client, ensuring their team could easily update the website as needed.
We are delighted with the outcome of the Tickle website, which significantly exceeded our expectations. The unique design and custom illustrations have infused real character into the brand, setting it apart from competitors. Notably, the website has shown positive results in engagement and conversions, marking a significant improvement. As we continue our collaboration with Tickle, we look forward to further supporting their marketing and lead generation goals, confident in the solid foundation we've built together for their continued growth.
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