NOTWICS are a tech startup investor relations business. They help Pre-Seed to Series A founders scale and grow through a unique SaaS-style subscription service.
Their goals were to get in front of more of their ideal customer profile by growing their digital presence and live event attendees, along with an increased influx of inbound enquiries.
There are tens of thousands of tech founders seeking funding advice, you just need to know where to find them… thankfully for our client, we did! Although finding them is one thing. We also needed to get them aware of the NOTWICS brand, without burning through our budget, as the client was wary of a high volume of unqualified prospects.
We created a wide range of content, focused on drawing more people into the client’s marketing funnel. Our success came from a combination of a range of marketing activity: LinkedIn outreach, physical event promotion, Facebook Ads, email marketing and podcast promotions.
After 12 months of ongoing activity, the client has received 1,245 leads via the website, 3,120 additional email subscribers and a 120% website traffic increase, a 240% increase in podcast listeners, along with doubling the size of the average live event.