Symple is a software platform where landlords and service providers can effortlessly manage their property certificates and bookings. They take the hassle out of property certificates.
They approached us at Rocket SaaS, looking for a marketing partner to support their ambitious growth targets. Their in-house marketing resources were limited. They were finding it difficult to find the time to focus on developing a marketing strategy and consistent campaigns to grow leads and sales.
As with any new client, we undertook extensive market research and competitor analysis, along with identifying customer personas and various data gatherings such as customer lifetime value and customer acquisition costs.
Our strategy compromised of a series of marketing funnels, designed to generate leads and sales. An effective marketing funnel starts with brand awareness, which we mainly implemented through blogs, and organic LinkedIn content, boosted by Ads.
The exciting part of our campaigns is the lead magnets. We created a series of eBooks and checklists, with supporting landing pages and traffic drivers.
Marketing doesn’t stop when a lead is received. The next stage is to turn MQLs into SQLs. We achieve this via automated nurturing sequences and regular email newsletters.
The Symple marketing campaign has been one of our biggest successes. Since working with us, their sales have increased by over 300%, along with an 823% LinkedIn follower increase and well above average email newsletter open rate.
The client has been so impressed with our work that they have signed up for a second contract with their partner company.
We look forward to continuing to support Symple’s growth with our marketing services.
Are you looking for similar results for your SaaS business? Let’s start with a free marketing strategy call.