Tech startup from 0 to 30+ leads per month
30+
inbound leads p/m
30+ inbound leads p/m
50%
reduction in CPA
50% reduction in CPA
+500%
Headcount growth
+500% Headcount growth
Thanks to Rocket SaaS, we now have a marketing engine that delivers consistent inbound leads
The Client
Niico is the UK’s leading AI & Automation platform, dedicated to streamlining complex, manual processes in the Education and Healthcare sectors. Their pre-built automation solutions help institutions reduce admin time, cut costs, and enhance efficiency without replacing existing systems.
When Niico partnered with Rocket SaaS, they were a startup with zero leads per month. They needed a robust growth framework to establish their market presence, generate high-quality leads, and convert them into sales.
Our Solution
Rocket SaaS implemented our proven SCALE growth framework to drive lead generation and brand authority for Niico:
Strategy: Market Positioning & Go-To-Market Plan
We developed a Go-To-Market strategy tailored to Niico’s niche, identifying their ideal customer profile (ICP) and refining messaging for targeted personas. We also developed a full-funnel strategy consisting of top-of-funnel educational content, middle-of-funnel case studies and lead magnets, and extensive bottom-of-funnel website optimisation work.
Content: Thought Leadership & Case Studies
- Created and distributed high-value content, including blog articles, video interviews, and case studies showcasing real customer success stories.
- Launched an email newsletter campaign to keep Niico top-of-mind with engaged prospects.
Ads: LinkedIn & Meta Demand Generation
- Built multi-layered LinkedIn and Meta ad funnels to generate brand awareness, nurture leads, and drive conversions.
- Implemented manual bidding strategies to optimise LinkedIn Ads, leading to a 50% reduction in cost per conversion.
- Retargeted website visitors and past engagers to push them further down the funnel.
Lead Magnets: Webinars & eBooks
- Developed and promoted lead magnets, including eBooks and webinars, to capture and nurture leads.
- Top-performing assets included the Admissions Automation Guide and Education AI Guide, which attracted highly relevant education sector leads.
Engagement: Website Optimisation & Conversion Rate Improvements
- Redesigned and optimised Niico’s website for higher conversions, improving messaging clarity, navigation, and CTAs.
- Developed high-converting landing pages tailored to key ICPs.
The Results
Niico saw a complete transformation in their lead generation and business growth:
- 📈 30+ inbound leads per month – from zero to a consistent, scalable pipeline.
- 📅 56% of leads from high-value education sector accounts – ensuring lead quality and relevance.
- 🔄 50% lower cost per conversion on LinkedIn – optimised ad spend for better ROI.
- 💼 Scaled to 20+ employees in just two years, cementing Niico as an industry leader.
What’s Next?
With a strong foundation in place, we continue refining paid acquisition, content strategy, and conversion funnels to push Niico’s growth even further. New initiatives include expanded LinkedIn targeting, creative refreshes, and outbound enablement to improve demo bookings from high-value accounts.
