Humanyze

Website design/dev, brand refresh and marketing materials for a US workplace analytics leader.

We created a slick new website, along with ongoing sales and marketing support for our friends across The Pond.

The Brief

Humanyze, based in Boston, USA, is a workplace analytics technology company that helps leading organizations inform and improve corporate real-estate, HR, and management decisions that benefit both their business and people. In preparation for launching a new solution, Humanyze approached Rocket SaaS to completely redesign their website, with a focus on enhancing their brand presence, lead generation, and new messaging strategies.

The Solution

We utilised custom vector illustrations, infographics and animations, along with bespoke icon design to create an approachable brand presence with a lead generation focus. Using WordPress CMS, we developed CRM integrations, language translations and a dynamic blog. All content was seamlessly transferred from the old website to the new one.

The Result

The end result is a clean and slick website that concisely communicates both the client’s authority in their industry and the high-level benefits they bring to their customers. The client is delighted with their new website (see Paulina’s testimonial below). We continue to grow the already strong relationship with our ongoing marketing support package.

Our Role

  • Brand Application
  • Art Direction
  • Marketing Materials Design
  • Content Architecture
  • Custom Vector Animations
  • Web Design
  • Web Development
  • SEO

Typeface and Colours

Hex

35A6DF

Hex

F7F9FD

Hex

8487AA

Hex

0C3978

Website Design

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