65 • LinkedIn Ads Part 3: Budgeting and optimisation strategies, with Jamie Skeels

In the final episode of this three-part mini-series on LinkedIn Ads, Ryan and Jamie cover everything you need to know about budgeting and optimizing your LinkedIn ad campaigns. They discuss how to structure your budget based on reach and frequency, how to avoid wasting spend on irrelevant audiences, and key metrics to monitor during the campaign. They also share actionable strategies for optimizing your ads and content as you go. Whether you’re just starting with LinkedIn ads or looking to improve your current performance, this episode has the insights you need.

Takeaways:

• Set your budget based on reach and frequency: Target at least 80% reach and 5-10 frequency for remarketing
• Don’t over-invest in cold audience ads: Focus more budget on retargeting ads to people already engaged
• Evaluate targeting effectiveness: Start with data-driven audience segmentation using CRM and opportunity data
• Maximize budget efficiency: Layer on intent data and external tools like Clay to improve targeting
• Key metrics to monitor: Reach, frequency, dwell time, engagement rate, and click-through rate for optimization
• Optimize based on ad performance: Review targeting, budget allocation, and offer to fine-tune campaigns
• Test and iterate: The first few weeks should focus on data collection before making any big changes
• Creative matters: Keep ad design clear and simple, especially for mobile views, and ensure your offer is compelling

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By Ryan James

Founder of Rocket SaaS