75 • The 2026 playbook every B2B SaaS should run in January

In this end-of-year episode, Ryan and Jamie break down why January is the most powerful month for inbound demand and how B2B SaaS teams should be building campaigns right now to capitalise on it. They explore the psychology behind the New Year reset, how to anchor campaigns around real buyer priorities, and how Rocket SaaS has repeatedly turned January campaigns into one of the strongest pipeline months of the year. If you’re heading into 2026 without a clear campaign plan, this episode shows you exactly how to fix that.

Takeaways:

• January buyers are in a reset mindset — budgets, goals, tools, and priorities are all under review
• The strongest campaigns anchor around problems, goals, budgets, and tools
• Start with market research using customer conversations and LinkedIn polls
• Polls double as a light-intent lead source, not just research
• Build one core campaign (guide, webinar, or breakfast event), then expand it
• Best-performing January formats: webinars, ungated guides, and in-person events
• Sprinkle a “2026 angle” onto proven content to dramatically increase engagement
• Repurpose one campaign into blogs, clips, LinkedIn posts, emails, and ads
• Use LinkedIn ads to amplify content — not sell the product directly
• Consistent campaign rhythm is a major reason Rocket SaaS doubled in size

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By Ryan James

Founder of Rocket SaaS