95 • Scaling construction SaaS: the definitive marketing playbook

In this episode, Ryan sits down with Jamie, Rocket SaaS’s Head of Strategy, to share everything they have learned from working with many construction SaaS clients. From the ad platforms that actually work to the content formats that convert, this is the Rocket SaaS construction marketing playbook laid bare. If you run, found, or market a construction SaaS business and you are not getting the pipeline results you want, this episode will tell you exactly why and what to do about it.

Takeaways:

• Meta consistently outperforms LinkedIn for reaching construction audiences, and the reasons why are simpler than you think
• Leading with the problem rather than your features or your AI capabilities is the single biggest lever in construction SaaS marketing
• Construction buyers are sceptical by nature, and user-generated content from real construction professionals is the fastest way to build trust
• Short selfie-style videos from happy customers on site will outperform polished brand content almost every time
• Avoid SaaS language entirely and learn how construction people actually describe their own problems
• Competitive comparison campaigns work particularly well in construction, and being bold about naming the big incumbent pays off
• Planning application data is a powerful and underused intent signal that can tell you exactly when a company is about to need your platform
• Construction SaaS translates well internationally, but nail one market first before expanding

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By Ryan James

Founder of Rocket SaaS