113 • 10 reasons your LinkedIn ads aren’t working

In this episode, Ryan is joined by Joe McLaughlin, Rocket SaaS’s Director of Strategy, for a run through the ten things they most often see going wrong with LinkedIn ads. Plenty of B2B SaaS brands have tried the platform, seen no return, and switched it off, while others are seeing a great ROI. Ryan and Joe work through everything on what not to do, from budgets, to targeting, all the way down to the creative that doesn’t convert. If you fix all ten things mentioned in this episode, your LinkedIn goes from a channel you gave up on to one of the highest ROI channels.

Takeaways:

• Poor budget allocation is the most common problem. LinkedIn is expensive, and a large audience with a small budget means you don’t show up regularly. It’s time to shrink that audience
• LinkedIn’s native filters are too broad, so build an account list from the companies actually buying from you
• Targeting the wrong decision makers wastes budget. Check your CRM for who actually requests demos
• Too much bottom-of-funnel activity limits you to the 5% of your audience that are ready to buy. What about the other 95%?
• Busy creative kills performance. People spot an ad instantly, so aim for ten words or less, a big header, and no clutter
• Poor messaging is causing your audience to leave. Name the problem you solve in plain language and skip the buzzwords
• The wrong ad format costs you. Carousels take ten times the effort and rarely stop the scroll. Single image ads drive pipeline
• No retargeting means leaving the fastest conversions to fade away. Sploit your budget roughly 70% cold audience and 30% retargeting
• What happens after the click decides everything. The landing page is where the conversion happens.

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By Ryan James

Founder of Rocket SaaS