93 • How to make your SaaS brand stand out with excellent content

In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, for a deep dive into what it actually takes to make content work for a SaaS brand. Drawing on Sam’s experience at Cognism, one of B2B SaaS’s most admired demand generation brands, they cover how to create content that cuts through, entertains, and converts, even when your product feels dry on the surface. Whether you’re a solo marketer, a founder doing it all yourself, or building out a content team, this episode is full of practical takeaways you can apply immediately.

Takeaways:

• Start with a deep understanding of your ICP including their age, not just job title
• Entertaining top-of-funnel content generates pipeline by influencing end users and decision makers
• Jumping on trends is the most reliable way to create humorous content without forcing it
• Bottom-of-funnel video works best when you hook the viewer before revealing the product
• Repurposing content across formats increases time on page and grows your YouTube channel
• Selfie-style video often outperforms polished production, so just start
• Consistency and rhythm matter more than quality, especially early on
• Your product’s niche is your greatest content asset

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By Ryan James

Founder of Rocket SaaS