66 • How a single £1k campaign resulted in £180k pipeline

In this solo episode, Ryan shares one of Rocket SaaS’s most successful campaigns to date, which generated over £180,000 in pipeline. He breaks down exactly how the idea came about, how it was organised, what went right (and wrong), and how any B2B business can replicate the same formula.

Takeaways:

• The campaign cost under £1,000 and produced £180,000 in pipeline
• Promote across LinkedIn, email, and SDR outreach for maximum attendance
• Use a simple landing page to collect signups and qualify attendees

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By Ryan James

Founder of Rocket SaaS