Category Archives: Careers

Careers, Marketing

The LinkedIn Ads Strategy That Skyrocketed Our CTRs (And How You Can Copy It)

LinkedIn Ads have the potential to be a game-changer for B2B SaaS businesses, but many companies struggle to see results. In this post, we’ll explore a new approach to LinkedIn ads that has significantly improved click-through rates (CTR) and conversions at Rocket SaaS.

We’ll also cover some fundamental principles to ensure your LinkedIn ad campaigns are set up for success. If done right, LinkedIn can unlock massive growth for your business by helping you reach your ideal customer profile (ICP) and scale efficiently.

Why LinkedIn Ads Matter for B2B SaaS

For SaaS companies targeting businesses, LinkedIn remains the number one platform to reach decision-makers, particularly those who are not actively searching for your solution. Unlike Google Ads, which is great for capturing demand, LinkedIn allows you to generate demand by putting your product in front of the right audience.

The Biggest Mistake Companies Make with LinkedIn Ads

The most common mistake we see with LinkedIn Ads is treating them as sales pitches. Here are examples of ad types that typically don’t perform well:

  • A software screenshot with a headline highlighting a feature.
  • An image of your company logo with a message about how great you are.
  • A stock image with generic text about being the best in your industry.

These types of ads fail because they blend in with every other ad on LinkedIn. People scroll past them because they offer no immediate value. The key to success is creating ads that don’t look like ads.

A New Approach: Ads That Don’t Look Like Ads

At Rocket SaaS, we’ve been experimenting with ad creatives that mimic organic content, and the results have been game-changing. Here are three ad formats that have significantly improved engagement:

1. iPhone Notes App Screenshots

Imagine writing a to-do list in your iPhone Notes app, taking a screenshot, and using that as your ad creative.

For example, if you’re targeting HR managers, your ad could feature a note titled “HR Manager’s To-Do List”, with the following bullet points:

✅ Give Sarah a promotion
✅ Disciplinary meeting with Keith
✅ Book a demo of employee onboarding software (highlighted or bolded)

This format is visually engaging, doesn’t look like a typical ad, and subtly integrates your software as part of the solution.

 

 

2. WhatsApp or SMS-Style Conversations

A simple screenshot of a scripted WhatsApp conversation can also be an effective ad format. For example:

Person 1: “Hey Chris, what was that software you used to reduce employee churn?”

Person 2: “It was XYZ Software. It saved us a ton of time.”

Person 1: “Brilliant. Checking them out now.”

People are naturally curious about conversations, making them more likely to stop and read your ad. Plus, this approach requires no designer—just a quick screenshot from your phone.

 

 

3. Meme-Based Ads

Memes aren’t just for entertainment—they’re a powerful marketing tool. People love humour, and memes naturally stand out in the LinkedIn feed.

At Rocket SaaS, we recently held a contest where every team member created a meme, and the best one won a prize. We ended up with a collection of engaging, funny ads that we now use in our campaigns.

If you can create memes that resonate with your audience’s pain points, they will stop, engage, and share—giving you free exposure and higher CTRs.

 

 

Key Takeaways for Successful LinkedIn Ads

1. Prioritise Attention-Grabbing Creatives

  • Avoid generic stock images and software screenshots.
  • Use ad formats that mimic organic content (notes, messages, memes).
  • Make your ad look like something people would stop to read naturally.

2. Speak to Your Audience’s Pain Points

  • Don’t just promote features—highlight the challenges your software solves.
  • Use relatable scenarios and language your ICP understands.

3. Test and Iterate

  • Run multiple variations of ads to see what resonates.
  • Track CTRs and conversion rates, and double down on what works.
  • If an ad isn’t performing, tweak the creative before abandoning the approach.

Final Thoughts

If you’re struggling to get results from LinkedIn Ads, consider rethinking your approach. The goal is to create ads that feel natural in the LinkedIn feed, capture attention, and offer immediate value.

By using unconventional ad formats like iPhone notes, WhatsApp messages, and memes, you can break through the noise and drive more conversions for your SaaS business.

Want expert help with your SaaS marketing? Book a free strategy call with Rocket SaaS today.

Careers

We’re hiring a Marketing Executive

To apply for this role, please submit your CV, along with your portfolio to info@rocketsaas1.wpenginepowered.com

 

Based: London Waterloo Office / Remote

Salary: Competitive

 

About Us

We are a digital agency for the SaaS/tech industry, specialising in website design/dev, and ongoing marketing support for our clients on a subscription-based business model. We have entered a growth phase in the business, and are seeking a B2B Marketing Executive to develop and implement our internal marketing strategy, along with marketing strategies for our SaaS clients.

The Role 

We are looking to run numerous lead generating marketing campaigns to attract tech startups into our sales funnel.

The Marketing Executive will manage the strategic, creative, digital and content marketing responsibilities. The successful candidate should have experience working within software/tech startup marketing.

You will have experience across the full spectrum of marketing activities, be able to create and build content with stakeholder involvement and ensure the smooth running of campaigns.

Main responsibilities

  • Managing and developing the company marketing strategy
  • Overseeing and developing lead generating marketing campaigns
  • Spearheading digital marketing, videos, podcast and written content
  • Brand awareness
  • Directing the management of social media platforms
  • Directing the management of the company website and reviewing data analytics
  • Improving the company messaging (website, social media, marketing collateral etc.)

Key skills required are:

  • Previous experience in similar roles
  • Excellent communication skills, both written and verbal
  • Deep knowledge of digital and online marketing
  • Ability to hit the ground running and to work remotely and independently with little supervision.
  • Attention to detail, coupled with an ability to see the wider picture through to the granular detail

 

To apply for this role, please submit your CV, along with your portfolio to info@rocketsaas1.wpenginepowered.com

 

 

Careers

We’re hiring a Website Content Editor

To apply for this role, please submit your CV, along with your portfolio to info@rocketsaas1.wpenginepowered.com

 

Based: London Waterloo Office / Remote

Salary: £25,000 per annum

 

Do you have experience with website content management and love to learn new skills? This could be your perfect role.

Rocket SaaS is one of London’s leading website design and marketing support agencies, with a particular niche of working with ambitious tech clients.

The Role

We are looking for a Website Content Editor to join our team. You will be responsible for managing, uploading and maintaining website content for numerous clients. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to improve performance.

Responsibilities

  • Work with our content writers to brief and proofread written content
  • Deliver content to our clients and manage feedback
  • Upload content to the CMS, mainly WordPress, Webflow and Hubspot
  • Optimise content according to SEO standards
  • Use CMS and Google Analytics to analyse website traffic and users engagement metrics
  • Manage content distribution to online channels and social media platforms
  • Stay up-to-date with developments and generate new ideas to draw audience’s attention

Requirements

  • Proven work experience as a Content Manager
  • Basic technical knowledge of HTML and web publishing
  • Knowledge of SEO and web traffic metrics
  • Familiarity with social media
  • Excellent writing skills in English
  • Attention to detail
  • Good organisational and time-management skills

Bonus Skills

These are not requirements. If you do not have these skills/experience, you will be trained

  • Video editing
  • PowerPoint/Google Slides editing
  • Website debugging
  • Website design project management
  • LinkedIn Ads

About you

  • A natural communicator, you’ll be comfortable hosting client and internal team meetings, whether in person or via video call
  • Often leading on time-sensitive projects, you’ll be inherently organised & accustomed to working to tight deadlines
  • You’ll be technically curious, developing a deep knowledge of website design, strategy and digital marketing, as well as the Software as a Service (SaaS) industry
  • Our ideal candidate will be ambitious, resilient and excited to quickly develop their career through hard work
  • Someone who has a keen eye for design and attention to detail

About us

www.rocket-saas.io

We rocket tech companies with out-of-this-world websites and sales/marketing assets.

We’re a dedicated crew of tech enthusiasts and strategic masterminds, devoted to propelling our clients to success. We believe in creating a better tomorrow through technology – together, today.

An energetic and passionate team with a wide scope of expertise and talent, we’ve been creating unforgettable digital experiences for the last 10 years. We’re based in London, but have clients all over the planet – are you ready to join us?

 

To apply for this role, please submit your CV, along with your portfolio to info@rocketsaas1.wpenginepowered.com

 

 

Careers

We’re hiring a Customer Success Manager

To apply for this role, please submit your CV, along with your portfolio to ryan@rocketsaas1.wpenginepowered.com

 

Customer Success Manager

Based: London Waterloo Office / Remote

Salary: £35,000 – £40,000 per annum based on experience

Are you a people person with awesome organisational skills? This could be your perfect role. 

Rocket SaaS is one of London’s leading website design and marketing agencies, with a particular niche of working with ambitious tech start-up clients.

The Role

Rocket SaaS are looking for someone to join as Customer Success Manager – combining a love of helping people with a passion for design and the web.

  • You’ll be responsible for managing the immediate post-sale engagement with a new customer, mapping out the project timeline and ensuring it is effectively delivered
  • Unrivalled opportunity to work with some of the most exciting, global scale-up companies – responsible for building strong relationships, growing their lifetime value & securing long-lasting advocacy (case studies/references)

 

About you

You’re as passionate about people as you are about working in a design and marketing agency. We want someone who can take an idea and run with it, as start-up land requires lots of professional agility!

  • A natural communicator, you’ll be comfortable hosting regular client and internal team meetings, whether in person or via video call
  • Often leading on time-sensitive projects, you’ll be inherently organised & accustomed to working to tight deadlines
  • You’ll be technically curious, developing a deep knowledge of website design, strategy and digital marketing, as well as the Software as a Service (SaaS) industry
  • Our ideal candidate will be ambitious, resilient and excited to quickly develop their career through hard work
  • Someone who has a keen eye for design and attention to detail

 

About us

www.rocket-saas.io 

We rocket tech companies with out-of-this-world websites and sales/marketing assets.

We’re a dedicated crew of tech enthusiasts and strategic masterminds, devoted to propelling our clients to success. We believe in creating a better tomorrow through technology – together, today.

An energetic and passionate team with a wide scope of expertise and talent, we’ve been creating unforgettable digital experiences for the last 10 years. We’re based in London, but have clients all over the planet – are you ready to join us?

 

To apply for this role, please submit your CV, along with your portfolio to ryan@rocketsaas1.wpenginepowered.com

 

 

Careers

We’re hiring an intern!

To apply for this role, please submit your CV, along with your portfolio to ryan@rocketsaas1.wpenginepowered.com

 

  • Full-time internship – Website content manager
  • London/Remote
  • Minimum wage

 

About Us

We are a digital agency for the SaaS/tech industry, specialising in website design/dev, branding and creating sales/marketing materials for our clients. We have entered a real growth phase in the business, and are seeking an intern to join our team. 

 

The Role 

The role is for an intern to support our agency on a variety of exciting campaigns and client projects. The successful candidate will be working closely with the senior project stakeholders as well as the internal content team.

The role offers a fantastic opportunity for the candidate to gain invaluable experience working for a London design and web agency, hone their skills and have fun along the way. 

 

Main responsibilities

  • Website content updating, mainly WordPress
  • Social media page management 
  • Basic video editing 
  • Uploading videos to YouTube and Vimeo
  • Taking meeting minutes
  • On-page SEO

 

The successful candidate will be comfortable with the following

  • Working to deadlines
  • Working independently and taking direction with senior designers
  • Supporting the project team
  • Handling multiple projects

 

Key skills required are:

  • Strong communication skills, both written and verbal
  • Proven organisational & scheduling skills
  • Attention to detail

 

Place of Work and Hours

The current role is remote. Our aim is to return to the office full time in August.

 

To apply for this role, please submit your CV, along with your portfolio to ryan@rocketsaas1.wpenginepowered.com

 

Careers

We’re hiring a graphic designer!

To apply for this role, please submit your CV, along with your portfolio to ryan@rocketsaas1.wpenginepowered.com

 

  • Full-time graphic designer
  • London/Remote
  • Salary: £25,000 – £30,000 plus bonus

 

About Us

We are a digital agency for the SaaS/tech industry, specialising in website design/dev, branding and creating sales/marketing materials for our clients. We have entered a real growth phase in the business, and are seeking a graphic designer to join our design team. 

 

The Role 

The role is for an experienced junior to Mid-Weight Graphic Designer to support our agency creatively on a variety of exciting campaigns and client projects. The successful candidate will be working closely with the senior project stakeholders as well as the internal content team.

 

Main responsibilities

  • Sales/marketing collateral design, such as brochures, PDFs, presentations (PowerPoint and Google Slides)
  • Social media content
  • Email newsletters
  • Web page design 

 

The successful candidate will be comfortable with the following

  • Working to deadlines
  • Working independently and taking direction with senior designers
  • Supporting the project team
  • Handling multiple projects

 

Key skills required are:

  • Previous experience in similar roles 
  • Excellent communication skills, both written and verbal
  • Required competences
  • Excellent working knowledge of Adobe suite and Sketch 
  • Proven organisational & scheduling skills
  • Attention to detail
  • Minimum 2 years agency experience

 

Place of Work and Hours

The current role is remote. Our aim is to return to the office full time in August. 

 

To apply for this role, please submit your CV, along with your portfolio to ryan@rocketsaas1.wpenginepowered.com

 

 

 

Careers

We’re hiring a part-time marketing manager!

To apply for this role, please submit your CV, along with your portfolio to ryan@rocketsaas1.wpenginepowered.com

 

  • Part-time Marketing Manager
  • 20 hours per week
  • London/Remote

 

About Us

We are a digital agency for the SaaS/tech industry, specialising in website design/dev, branding and creating sales/marketing materials for our clients. We have entered a real growth phase in the business, and are seeking a B2B Marketing Executive to develop our internal marketing strategy. 

 

The Role 

The Marketing Manager will manage the strategic, creative, digital and commercial marketing responsibilities. The successful candidate will have a thorough understanding of the full life cycle of marketing processes, and the ability to compile and define quantifiable metrics / statistical information to determine the success and direction of all marketing strategies.

 

Main responsibilities

  • Managing and developing the company marketing strategy
  • Brand awareness and ensuring all internal and external communications are ‘on brand’
  • Directing the management of all social media platforms
  • Directing the management of the company website and reviewing data analytics
  • Improving the company messaging (website, social media, marketing collateral etc.)
  • Spearheading digital marketing, videos and content
  • Working closely with the Sales team on marketing strategy; overseeing and developing marketing campaigns, lead generation, video content
  • Maintaining and updating databases using HubSpot (CRM) system
  • Promotional activities; managing, organising and running all campaigns

 

The Candidate

The successful candidate will have significant experience in B2B marketing in an SME. 

Experience within the digital, SaaS and/or tech services markets would be a distinct advantage.

You will be used to working independently with a given brief and be completely hands-on and ready to get stuck into what is required to deliver a campaign and/or event from planning to delivery. 

You will have experience across the full spectrum of marketing activities, be able to create and build content with stakeholder involvement and ensure the smooth running of events and campaigns.

 

Key skills required are:

  • Previous experience in similar roles 
  • Excellent communication skills, both written and verbal
  • Creative writing 
  • Deep knowledge of digital and online marketing
  • Ability to hit the ground running and to work remotely and independently with little supervision.
  • Attention to detail, coupled with an ability to see the wider picture through to the granular detail

 

Place of Work and Hours

This is a part-time role and much of it can be worked remotely with some meetings at our offices in London. The role requires around 20 hours per week. 

 

Remuneration

Salary will be based on experience.

 

To apply for this role, please submit your CV, along with your portfolio to ryan@rocketsaas1.wpenginepowered.com

 

 

Careers

We’re hiring a website designer!

To apply for this role, please submit your CV, along with your portfolio to ryan@rocketsaas1.wpenginepowered.com

 

  • Competitive salary £30,000 – £35,000 (plus up to £2,000 in bonuses)
  • An expanding portfolio of exciting UK and international tech clients
  • A mixture of remote working and (COVID-permitting) an awesome London workspace with a vibrant culture

If you’re looking for a job where you work hard, and are rewarded for your creativity, then look no further. Rocket SaaS is one of London’s leading digital design and web agencies, with a particular niche of working with tech start-up clients. 

We are based in Old Street/Shoreditch, London with a focus in website design/development, along with branding and creating sales/marketing materials for our clients. 

As a central member of the team, you will be tasked with bringing creativity and passion into our projects, building strong relationships with our clients, and enjoying our vibrant company culture. 

Requirements:

  • At least two years website design experience
  • An impressive portfolio of website designs and branding work (and ideally brochures and PowerPoint presentations)
  • Ability to manage multiple projects simultaneously and work well under pressure to meet deadlines
  • Easy-going attitude and confidence to communicate directly with clients via video calls and face to face meetings 
  • Strong organisational skills with a keen attention to detail
  • Strong written communication
  • UX experience
  • Responsive design experience
  • Good team player and eager to learn and contribute
  • Helpful and keen to get involved to support the team 

Benefits:

  • Flexible working from home options (particularly during COVID times) 
  • Excellent work space (co-working), 2 minutes from Old Street Station
  • Free Monday breakfasts
  • Large roof terrace for outdoor working and socialising 
  • Meditation room
  • Ping Pong table
  • Quiz and themed social nights
  • Free tea, coffee and beer on tap

To apply for this role, please submit your CV, along with your portfolio to ryan@rocketsaas1.wpenginepowered.com