Insights
🚀 Tech Startup Lead Generation Tip #21 Less is more
Tech startup lead generation tip number 21 Less is more. Tech companies often have a very...
Insights
🚀 Tech Startup Lead Generation Tip #20 Facebook Cascading Videos
Tech startup lead generation tip number 20 This is a relatively advanced Facebook digital marketing strategy...
Insights
🚀 Tech Startup Lead Generation Tip #19 CTAs everywhere
Tech startup lead generation tip number 19 Put calls to action everywhere Once you’ve decided upon...
Insights
🚀 Tech Startup Lead Generation Tip #18 Customer surveys
Tech startup lead generation tip number 18 Surveys are a great way to connect with old...
Insights
🚀 Tech Startup Lead Generation Tip #17 The Power of A/B Testing
Tech startup lead generation tip number 17 When you have an idea for a lead generation...
Insights
🚀 Tech Startup Lead Generation Tip #16 Remove payment details from the free trial
Tech startup lead generation tip number 16 This is a minor tweak that can have a...
Insights
🚀 Tech Startup Lead Generation Tip #15The power of sales and marketing materials
Tech startup lead generation tip number 15 Having professionally designed, slick sales and marketing materials can...
Insights
🚀 Tech Startup Lead Generation Tip #14 Optimise your lead gen for mobile users
Tech startup lead generation tip number 14 Tech companies often overlook the mobile version of their...
Insights
🚀 Tech Startup Lead Generation Tip #13 Create a value calculator
Tech startup lead generation tip number 13 Back in tip number 5, I talked about how...
Insights
🚀 Tech Startup Lead Generation Tip #12 Become a thought leader
Tech startup lead generation tip number 12. When you’re in a competitive space, simply providing an...
Insights
🚀 Tech Startup Lead Generation Tip #11 Live chat
Tech startup lead generation tip number 11. Clients often ask me whether it’s a good idea...
Insights
🚀 Tech Startup Lead Generation Tip #10 Study Google Analytics Behaviour Flows
Tech startup lead generation tip number 10. Analysing Google Analytics Behaviour flows allows you to see...
Insights
🚀 Tech Startup Lead Generation Tip #9 The importance of above the fold
The importance of above the fold Tech startup lead generation tip number The term “above the...
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🚀 Tech Startup Lead Generation Tip #8 Don't make me think
👨🏼💻 08 Don’t Make Me Think Tech startup lead generation tip number 8 Don’t make me think...
Insights
🚀 Tech Startup Lead Generation Tip #7 Establish trust with testimonials
👨🏼💻 07 Establish Trust With Testimonials This may seem like an obvious one, but I’m...
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🚀 Tech Startup Lead Generation Tip #6: The Power of Landing Pages
Landing pages are powerful lead generation tools which all tech companies should be utilising. A landing page...
Insights
🚀 Tech Startup Lead Generation Tip #5 Don't assume that you should be promoting your core service
Many tech businesses fall into the trap of always promoting their core service on their websites...
Insights
Tech company website sitemaps: The good, the bad and the ugly
A sitemap is the list of pages you have on your website, mapped out to show hierarchy...
Insights
🚀 Tech Startup Lead Generation Tip #4 Setup and regularly analyse Google Analytics Goals
Google Analytics Goals is a really powerful way to analyse your existing leads. Find out where they...
Insights
🚀 Tech Startup Lead Generation Tip #3 Don't suffer from Weitus
Tech companies often fall into the trap of talking about themselves and their own technology too much....
Insights
🚀 Tech Startup Lead Generation Tip #2 The Modern Way to Display Software
How to display your tech software on your website is a tricky one. Many companies fall into...
Insights
🚀 Tech Startup Lead Generation Tip #1 Free Trial & Book a Demo CTAs
All too often we see tech startup websites with their main call to action of “Contact Us”....
Insights
3 effective ways to showcase your software and entice leads
SaaS companies often struggle with the dilemma of “how do we showcase our software on our website...
Insights
3 Common Mistakes Tech Companies Make With Copywriting
A tech company’s copywriting tone and style should be uniformed across all their sales and marketing channels....
Insights
With a Coronavirus vaccine estimated to be 12-18 months away and natural immunity at least two years...
Marketing
Why SEO isn’t always the right digital marketing strategy for your tech company
Being in position 1 of the Google rankings for your top keywords is the holy grail for...
Marketing
Measuring and understanding your website conversion rate and estimated CPA
Understanding your cost per acquisition (CPA) is critical for any tech company. This is the make or...
