90 • Webinar recording: 10 SaaS marketing campaigns that actually work

In this episode, Ryan shares a full masterclass breaking down 10 different ways to get SaaS customers. Not all growth tactics are created equal, and most companies are wasting time on the wrong ones. Drawing from Rocket SaaS’ own journey (from plateau to rapid growth) and real client results, Ryan walks through the campaigns that genuinely move the needle — and why some of the “obvious” ones don’t work anymore. Expect a mix of practical ideas, hard truths, and a few strategies that most SaaS teams overlook. If you’re trying to generate consistent pipeline, this episode will challenge how you think about growth.

Takeaways:

• Most SaaS growth tactics fail because they ask too much, too early
• The difference between “activity” and actual pipeline generation
• Why some of the most common channels are getting less effective
• A small shift in approach can massively increase response rates
• Top-of-funnel strategies often outperform direct selling
• Consistency beats one-off campaigns every time
• The best-performing strategies are often underused
• You don’t need all 10 — just a few done properly

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By Ryan James

Founder of Rocket SaaS