112 • Why your LinkedIn ads aren’t working for lead generation

In this episode, Ryan shares that LinkedIn Ads are not a lead generation channel. Google Ads is, because people go there actively searching for a solution. Nobody scrolls LinkedIn hoping to find a B2B SaaS vendor. LinkedIn is a place where people consume content, and it should be treated as a content amplification channel.

Takeaways:

• LinkedIn ads are not a lead generation channel. Leads come off the back of them, but that is not what they are for
• Google Ads is where people are actively searching for a supplier. So LinkedIn and Google Ads should never sit in the same category
• Treat LinkedIn as a content amplification channel, and it changes how you approach it, how you measure it, and what you create
• Targeting on LinkedIn is the whole point. Focus on industry, headcount, revenue, location, job title, even hand-picked companies, so your content reaches exactly who you want
• This is a demand generation play. 95% of your audience are not in market and nothing will force them, so build familiarity now and be the name they think of when they are

Get free ✨ SaaS marketing strategies and campaign ideas in your inbox every Thursday

By Ryan James

Founder of Rocket SaaS