B2B SaaS Lead
Generation Agency
B2B SaaS Lead
Generation Agency
Qualified pipeline, not vanity leads.
Most SaaS teams waste budget on leads that never convert.
As a specialist B2B SaaS Marketing Agency, we generate
demand from the right accounts and turn it into sales-ready conversations.
Rocket SaaS is a B2B SaaS lead generation agency that blends
paid media, SEO, and content into one joined-up system that
drives pipeline quality.
Why Traditional Lead Gen Fails
Most SaaS Companies
Volume-based lead gen
Optimised for clicks, form fills, and
cheap CPL, not real buying intent.
Junk leads for Sales
It looks good on a dashboard,
but Sales gets low-intent leads
that don’t convert.
No demand, no pipeline
Without a quality-based approach,
you get noise instead of consistent,
qualified opportunities.
Our Full-Stack Approach
to SaaS Lead Generation
High-Performance Paid Media – LinkedIn &
Google Ads optimised
for demo requests, not
just clicks
High-Performance Paid Media – LinkedIn &
Google Ads optimised
for demo requests, not
just clicks
We run LinkedIn and Google Ads with one goal.
Generate demo requests from buyers who are genuinely in-market.
Campaigns are built around intent, not broad targeting. Everything is optimised for conversion quality, not click volume.
Data-Driven SEO & Content Strategy – Ranking for high-intent “alternative to” or “problem-solving” keywords
Data-Driven SEO & Content Strategy – Ranking for high-intent “alternative to” or “problem-solving” keywords
Great content only works when it’s discoverable.
We build SEO strategies around keywords that signal buying intent.
That includes alternatives, comparisons, and problem-led searches. The goal is simple. Rank, educate, and convert.
Sales & Marketing Alignment – Ensuring
the leads generated
are actually the leads
Sales wants to close
Sales & Marketing Alignment – Ensuring
the leads generated
are actually the leads
Sales wants to close
Lead gen breaks when Sales and Marketing aren’t aligned. So we define qualification upfront, together.
Target accounts, roles, deal fit, and intent signals. That means better follow-up and
higher pipeline conversion.
Why B2B SaaS companies
choose Rocket SaaS
We would highly recommend Rocket SaaS to B2B brands looking to scale their inbound leads. They have been an indispensable partner for us.
Thanks to Rocket SaaS, we now have a marketing engine that delivers consistent inbound leads
The results speak for themselves. Rocket SaaS is a brilliant marketing partner for any B2B SaaS business looking to scale.
The best marketing agency we have ever worked with by far!
Rocket SaaS are delivering 50+ leads per month that go straight to demo - exactly what we needed.
Rocket SaaS boosted demo requests by 30% and drove a 20% increase in target personas.
We're getting a record number of demo bookings, with over 40 SQLs per month. We've had so many inbound leads that we've been struggling to keep up with them!
We’re delighted with the Rocket SaaS partnership. The custom work and approach that they take is brilliant.
Since working with Rocket SaaS we saw significant growth. We're 30% up from last year!
Rocket SaaS have been awesome. The best marketing results we have ever seen!
Their marketing campaign ideas were highly creative and bespoke to our audience. We highly recommend Rocket SaaS
The Rocket SaaS marketing partnership has had a considerably positive impact on our recent business growth.
The marketing and lead generation work has been outstanding.
Lead Generation Case Studies
We’ve helped numerous SaaS businesses achieve measurable results with
our B2B SaaS lead generation services.
+134 monthly demo/quote requests from Ads. 40% growth in just 3 months.
+134
monthly demo/quote requests from Ads
<£5
cost per lead on social ads
£89.68
average cost per demo request
+134 monthly demo/quote requests from Ads
<£5 cost per lead on social ads
£89.68 average cost per demo request
The results speak for themselves. Rocket SaaS is a brilliant marketing partner for any B2B SaaS business looking to scale.
Tech startup from 0 to 30+ leads per month
30+
inbound leads p/m
50%
reduction in CPA
+500%
Headcount growth
30+ inbound leads p/m
50% reduction in CPA
+500% Headcount growth
Thanks to Rocket SaaS, we now have a marketing engine that delivers consistent inbound leads
Frequently Asked Questions
Paid media results can start within weeks.
SEO and content-led demand typically builds over 3 to 6 months.
We prioritise quick wins while building long-term pipeline.
That depends on your ICP and buying journey.
Most clients see strong results from LinkedIn Ads, Google Ads, and high-intent SEO.
We only recommend channels that align with revenue, not trends.
Yes. We work with fast-growing startups and scale-ups.
Typically, from first paid campaigns through to multi-channel demand generation.
Yes. In fact, that’s where our approach performs best.
We focus on education, intent, and trust rather than aggressive lead capture.
Very little.
We handle strategy, execution, and optimisation, with regular check-ins for alignment.
No heavy content workload for your leadership team.
No. We work alongside your team.
Think of us as an extension that brings senior SaaS demand generation expertise.
We track what matters to revenue.
Lead quality, demo conversion, pipeline value, and sales feedback.
No vanity metrics.
