Behind pipeline target going into Q4? Learn what to fix.

With one quarter left, the fastest wins are the ones already in front of you. The segments that closed quickest this year, the keywords converting that you’re barely visible on, and a year of closed lost deals nobody has been back to. This session covers the analysis that finds them, and the checklist we’d work through from there.

Who is this for?

Founders, marketers, and growth leaders at B2B SaaS startups and scale-ups Founders, CMOs, and demand gen leads at B2B SaaS who are behind target with one quarter to go
Teams that want to fix the bottom of the funnel in Q4
Anyone who needs to show revenue impact by December

Issues we’re seeing:

Lead volume looks fine at the top of the funnel, but closed won doesn’t move with it.

You’re running the same offer you launched earlier in the year, and its conversion rate says the same thing it did back then.

A year of closed lost, and stalled deals is sitting in the CRM, and nothing has gone back out to any of it.

What you’ll learn:

Work out where the revenue actually came from this year

Close rates and sales cycle length by segment, so you know which accounts are worth the last 90 days and which are a Q1 problem.
Run a closed won/closed lost review marketing can actually use

Why the deals that moved forward moved, why the rest stalled, and how to map both back to campaigns, pages, and offers rather than filing it under “sales feedback”.
Change the offer at the bottom of the funnel

If a demo booking has underperformed for three quarters, a bigger ad budget pointed at it in Q4 won’t fix it. Know what to put in front of buyers instead.
Take full visibility on the keywords already converting

Where to push impression share on Google Ads, and how to tailor LinkedIn and Meta direct response to the audiences, offers and objections your analysis surfaces.