4 Mar, 2025
34 • Why Xero Are Brave Enough to Offer a Crazy Discount. Maybe You Should Too?
Ryan discusses the effectiveness of offering significant discounts to attract new customers, particularly for SaaS businesses. He shares insights on customer lifetime value and the potential long-term benefits of such strategies despite the risks of short-term revenue dips and increased churn. Ryan encourages listeners to consider these tactics as a way to boost sales and grow their customer base.
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