59 • The 4 growth channels that every SaaS business needs

In this episode, Ryan breaks down the four essential growth channels that you should be leveraging for your SaaS business: Owned, Paid, Earned, and Partnerships. He walks through each channel, explaining what they are, why they matter, and how to optimise them to fuel growth. Whether you’re a startup or scaling SaaS brand, this episode gives you a clear framework for prioritising and executing your marketing strategy to unlock rapid growth.

Takeaways:

• Owned: Content you control (LinkedIn posts, blogs, podcasts, case studies) — foundational but slow to build
• Paid: Ads that accelerate your reach — LinkedIn, Google, Meta ads for top-of-funnel and retargeting
• Earned: The credibility you can’t buy — reviews, referrals, case studies, testimonials
• Partnerships: The multiplier — co-host webinars, guest posts, and create alliances for exponential lead gen
• Balance all four channels — don’t rely on just one, or you risk stagnation
• Evaluate and score your business on each category to identify where to improve

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By Ryan James

Founder of Rocket SaaS