13 Nov, 2025
50 • How to start a B2B podcast that actually drives revenue
In this milestone 50th episode, Ryan shares exactly how to start a podcast that helps your B2B business grow. He walks through the real-world impact SaaS Marketing Weekly has had on Rocket SaaS, including four sales and £20k MRR, and breaks down how you can do the same. Whether you’re looking to build pipeline through ABM, or scale top-of-funnel content for demand generation, this episode covers naming your show, choosing topics, getting guests, software, setup, and how to repurpose each episode into a full content engine.
Takeaways:
- Generated 4 sales and £20k MRR from the podcast
- Use it for ABM (invite prospects) or demand gen (educational content)
- Don’t name your podcast after your company
- Make it about solving your audience’s problems
- Plan 20+ topics in advance from blogs, FAQs, and sales calls
- Start solo, then bring on guests to grow reach
- Find guests via referrals, LinkedIn, or tools like MatchMaker.fm
- Tools: Riverside (recording), Buzzsprout (hosting), Shure mic, Sony ZV-1 camera
- Repurpose episodes into blogs, LinkedIn posts, webinars, and more
- Boost content with ads to scale reach and impact
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