01 • Five B2B SaaS Marketing Campaigns You Must Try

Ryan shares five of his favourite SaaS marketing campaign ideas that have generated thousands of leads for his clients.

Takeaways

• Create a separate brand newsletter rather than an own-brand newsletter.
• Use aggregated data to create a benchmarking ebook or report that provides insights and comparisons for your target audience.
• Implement a waitlist campaign to generate interest and build a list of potential customers before launching a product or feature.
• Create a scorecard, a survey or assessment tool that provides a score and recommendations based on the user’s responses.
• Offer free strategy calls or audits to help potential customers solve their problems and build a relationship before pitching your product.

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By Ryan James

Founder of Rocket SaaS