How to get 1,100 sign-ups at $5.46 cost per lead

I want to show you how the SaaS brand InboxFreedom got 1,100 sign-ups in 5 months at a $5.46 cost per lead. I’ll outline the marketing campaigns and strategies we implemented so you can take inspiration and get the same results for your brand.

What was the magic lead magnet campaign?

The key to this client’s success was creating a waiting list lead magnet campaign to support the launch of their upcoming solution: an AI-powered inbox management software.

We created a landing page to drive traffic to, which converted at a whopping 21%.

To drive traffic to the landing page, we created a series of LinkedIn and Meta Ads. We constructed an extensive retargeting ads funnel, compromising pain-point, solution, lead magnet and bottom-of-funnel ads.

The best-performing ad achieved an incredible $5.46 cost per lead.

Thought Leader eBooks and Email Nurturing Sequences

To establish InboxFreedom as a thought leader in the field of inbox management and workplace wellbeing, we created a series of middle-of-funnel eBooks. These resources not only educated prospects but also nurtured leads towards conversion via email automation sequences.

The results we achieved

• 1,101 Sign-Ups: The initial target of 1,000 user sign-ups was exceeded within five months.
• $1.14 cost per click (CPC)
• $5.46 cost per lead (CPA)
• 2.64% Click-through rate (CTR)
• 21% landing page conversion rate
• 266 subscribers in one day, thanks to a sponsored email newsletter by a strategic partner.

By combining in-depth research, strategic planning, and a creative blend of marketing tactics, we not only achieved the sign-up targets but also established a strong foundation for future growth and success for InboxFreedom.

Why was the campaign so successful?

Signing up for a waitlist requires less commitment than making a purchase. Prospects only need to be about 15% sure of their interest, making it easier for them to take the first step.

In the competitive SaaS landscape, waitlist campaigns provide an effective way to nurture potential customers, build a community of early adopters, and strategically onboard clients when they are ready, ultimately increasing sales.

Want us to do the same for you?

Pop me a message by sending an email. I’d love to discuss how we can work together.

Is your SaaS marketing department under resourced?

I will personally develop your marketing strategy, while my team of designers, developers, content creators and Ads experts create your bespoke lead generation and marketing campaigns.

Want to 10x your SaaS leads?

Let’s start with a FREE marketing strategy call.

Get FREE SaaS marketing
strategies & campaign ideas in
your inbox every Thursday

By Ryan James

Founder @ Rocket SaaS