Insights, Marketing
founder of Rocket SaaS
I’ve grown to over 10,000 LinkedIn followers. I’ve achieved this by sharing quick, easily digestible and actionable SaaS marketing tips. In this blog, I’ll share some of my most popular tips that you can implement into your SaaS marketing…
Oh, and if you’re not following me yet, click here!!
Enter this prompt:
“Tell me what this business does in simple terms: [past your homepage URL]”
If ChatGPT does not accurately describe your business, then there is a big problem.
It’s not AI’s problem; it’s yours. If AI cannot understand your business, then your prospects have no chance.
Get to work on your messaging. Remember, clear beats clever, every time.
If you don’t want to directly call out your competitors, encourage your customers to do it for you.
Your target audience is shopping around. It’s critical to showcase why you’re better than your competitors.
Here’s an example of a LinkedIn Ad from ActiveCampaign:
❌ Create contracts quickly
✅ Create contracts in 2 minutes
Being vague sounds generic. Being specific is intriguing. Intrigued prospects turn into leads
Take a look at your competitor’s negative reviews. Then, use these negative reviews to identify your prospects’ problems and what they value.
Use this objection handling in your marketing.
Update your copywriting & campaigns to connect with your audience’s values and generate more leads 🚀
When the marketing team create an asset, like an eBook or case study, get the sales team to send it to everyone in the pipeline personally.
It’s 10x better than “Hey, just circling back!”
We help X achieve Y with Z
3 examples:
✅ We help HR managers reduce employee churn with our cloud feedback platform
✅ We help education businesses protect their data with daily backups
✅ We help sales teams close deals faster with instant lead routing
Notice there are no buzzwords or clever wordplays. Short, simple and to the point.
Update your homepage or landing page headers to use this format and watch your conversions 📈
By Ryan James
Founder @ Rocket SaaS
Receive actionable SaaS marketing ideas to implement in your business
Insights, Marketing
Insights, Marketing
Insights, Marketing
By Ryan James
