Little Vista is a childcare management software platform designed to simplify daily operations for childcare centres. From attendance tracking to billing and reporting, their tools enable childcare providers to operate more efficiently while delivering higher-quality care. With their business growing, they needed a marketing strategy that could elevate their brand and generate more leads.
“We were doing all our marketing in-house, but this resulted in inconsistencies. Our messaging didn’t represent how much we had grown, and we knew we needed to improve our strategy.” Jules, Little Vista CEO.
Rocket SaaS implemented a comprehensive marketing strategy that leveraged the full funnel approach, combining content creation, ad campaigns, and lead magnets to drive growth.
We created a series of webinars to position Little Vista as an industry thought leader. This included:
We developed a series of blog articles and case studies to establish authority and improve SEO, driving organic traffic to the website. This content also played a key role in our retargeting ads strategy, driving initial cold traffic to the top of the funnel and then retargeting this audience towards more sales-led content.
To avoid creating generic content (that most agencies do!), we begin our writing process by interviewing thought leaders in the company. This creates the perfect balance of well-written content and deep subject matter expertise.
Along with the webinar series, we developed and promoted a series of interactive lead magnets, with the main lead driver being a scorecard, which gave the visitor a free assessment of their childcare centre’s operational efficiency while subtly introducing Little Vista as a digital solution. This lead magnet consistently resulted in over 10 qualified leads per week on a modest ad spend. Through marketing automation emails, retargeting ads and sales outreach, the leads were pushed down the funnel into product demos.
We ran high-intent search ads targeting potential customers actively seeking childcare management solutions. Conversion rate optimisation to the website and landing pages resulted in a 120% increase in inbound lead generation.
We developed comparison landing pages highlighting Little Vista’s advantages over competitors, such as feature depth and customer service. By bidding on competitor keywords and spreading brand awareness across social media, this became a key marketing campaign for the client.
Retargeting ads were crucial for converting leads further down the funnel, driving them toward scheduling demos. We implemented a multi-layered retargeting ads approach, starting with a cold audience driven from Google Ads or educational content/ads on LinkedIn and Meta. This initial cold audience was then retargeted with lead magnets such as webinars and the scorecard, along with testimonials and case studies. The final layer of the retargeting was the bottom of the funnel, a sales-led ad for the software, leading to industry-specific landing pages.
Despite operating in a challenging market, Little Vista saw impressive growth:
Jules reflected:
“We anticipated that revenue might decline due to sector challenges, but instead, we experienced significant growth. It’s exciting to imagine what we can achieve in the future with Rocket SaaS”.
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