How to turn Free Trial users into paid users

Use this 5-step approach 👇🏻

The number 1 reason why free users don’t convert to paid is that they don’t bother to use the platform. But why?

🔷 They forget about it
🔷 They don’t understand how to use it

Here’s how to overcome those issues…

🤩 Onboarding Email Sequence 🤩

Send the following email sequence:

EMAIL 1

Welcome video from the founder

🔷 Outlining why they created the business i.e. the problem it solves
🔷 Highlight the benefits
🔷 Where they can go for any support questions
🔷 Sell it! Create excitement

EMAIL 2

Problem/Solution email

🔷 Outline a typical problem your users have
🔷 Offer a step-by-step solution using your platform
🔷 Use screenshots and videos

EMAIL 3

Soft pitch with a link to upgrade

🔷 Outline the added benefits they would get from upgrading
🔷 New features
🔷 Fewer restrictions

EMAIL 4

Social proof email

🔷 Outlining the success another customer has had
🔷 Testimonial with a pic, or ideally a video

EMAIL 5

Hard pitch with urgency/scarcity

🔷 Give a limited-time special offer

Sequence all of this using a CRM like HubSpot so it all happens automatically after a user signs up for a free trial.

Implement this and watch your sales go 🚀

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By Ryan James

Founder of Rocket SaaS