178 purchases with record-low costs via a multi-layered SaaS Marketing strategy

The Client

Read and Spell is an educational software provider dedicated to helping individuals improve their reading and spelling skills. Their flagship product, the TTRS (Touch-Type Read and Spell) program, supports people of all ages, including those with dyslexia and other learning differences. With a global audience and a mission to make learning accessible, Read and Spell sought to scale its marketing efforts and reach more users with targeted campaigns.

Our Solution

How Did We Do It? With a Multi-Layered Marketing Strategy

The Touch-Type Read and Spell program was already a strong product, but they had aspirations to reach more prospective users. Rocket SaaS crafted a demand generation strategy that focused on educational and engaging content to attract and convert leads, supported by targeted ads and a nurturing email campaign.

We’ll break it down by each stage of the funnel:

Top of Funnel Activity

eBooks

We created high-value lead magnets, including an Ultimate Guide to Improving Reading and Spelling and a Benchmarking Guide for educators. These resources were promoted through Google Ads, Meta Ads, and organic traffic, generating over 1,500 downloads in 6 months. The highest-performing ebook achieved a 56% conversion rate on its landing page.

Paid Ads

Strategic ad campaigns on Meta and Google Ads brought in highly targeted traffic with a cost per click as low as £0.50.

Middle of Funnel Activity

Email Drip Sequences

For those who downloaded an ebook, we implemented a series of educational and nurturing emails that kept Read and Spell top-of-mind, naturally guiding users toward purchase.

Retargeting Ads

These ads were shown to users who engaged with top-of-funnel content, showcasing testimonials and product benefits to build trust.

Bottom of Funnel Activity

Google Ads Intent Search Campaigns

We ensured that users actively searching for solutions like TTRS found Read and Spell first, with ads leading to optimised landing pages that converted 28% better than the previous version.

The Results

Rocket SaaS’s approach delivered exceptional results:

• 178 software purchases within 6 months at an average cost of £32 per purchase.
• Record-breaking cost per purchase of £23 on social ads and £17 on Google Ads.
• A top-performing ebook campaign achieved 1129 downloads with a 56% conversion rate.
• Website traffic increased significantly, improving overall brand visibility and engagement.

Conclusion

Rocket SaaS’s data-driven and innovative marketing strategies helped Read and Spell achieve record-breaking results. By combining engaging content with highly targeted ads and nurturing campaigns, we scaled their marketing efforts and delivered measurable growth.

Interested in similar results for your business? Contact Rocket SaaS today for a free marketing strategy call.