DigitalGenius are a B2B AI-powered eCommerce customer service automation SaaS. They enable their clients to automatically understand their customers’ needs and resolve their queries faster, resulting in an improved customer experience and reduced client costs.
DigitalGenius approached us seeking a new conversion-focused website and marketing support to supercharge their growth.
We began our process of running a detailed diagnostic of their existing marketing strategy, campaigns and website performance, which we presented to the client in a 16-page PDF report. This acted as the blueprint for the new web/marketing strategy.
As with all our clients, our services were not pre-defined cookie-cutter solutions. Together with the client, we strategised and created a bespoke marketing solution to match their goals and opportunities. Our suite of services included website redesign, landing pages, content creation, lead magnet campaigns such as eBooks, webinars, scorecards and in-person events, along with blog writing and LinkedIn organic channel management.
In collaboration with the in-house marketing manager, we got to work on implementing and executing the various activity.
The new website launched, boasting a modern SaaS design, clear messaging and targeted calls to action. The website acted as the keystone of the marketing campaign activity. We supported DigitalGenius in creating their marketing funnel, which we fuelled with organic LinkedIn content, Ads, and email newsletters; prospects were drawn into the funnel with various lead magnet campaigns and nurtured onto the sales team via high-converting Book a Demo and Free Trial landing pages.
Our marketing services supported the client in receiving 148 Free Trial signups, 97 demo requests, 422 lead magnet downloads, 138 contact enquiries and 52% (+2,612) LinkedIn follower growth.
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