Learn the AI-Native Demand Gen Playbook for B2B SaaS

Most teams are using AI ad hoc. We’re going to show you how to plug it into your GTM engine, from ICP enrichment and call analysis to content ops and demand gen, so it runs in the background and makes your team faster and more consistent.

Who is this for?

Marketing leaders and founders at B2B SaaS companies
Teams already using AI tools ad hoc who want to make it operational
Anyone building or scaling a GTM function and looking for real, practical use cases

Issues we’re seeing:

Your team uses AI tools, but they’re not connected to any real workflow.

You’re sitting on valuable call data, but extracting insights is slow and inconsistent.

Content creation is still ad hoc, no system connecting insights to output.

What you’ll learn:

How to define and enrich your ICP with AI

Walk through the ICP definition process, CRM enrichment, and how to run advanced AI-powered website profiling to go beyond standard technographics.
How to automatically surface buyer problems from sales calls

Turn your meetings into a structured, consistent insight feed, automatically pushed to Slack, Google Sheets, or your CRM. No manual work.
How to build an AI-powered content engine

See how call insights feed a content repo, which feeds content agents, which draft posts in your voice and format. Each step connects to the last, nothing ad hoc.
How to improve your LinkedIn Ads with account-level enrichment

Quick wins for improving audience quality on LinkedIn Ads, even with limited data, including account list enrichment and intent signal layering.