Your SaaS Pricing Page is Leaking Leads. Here’s How to Fix It.

Your pricing page is one of the most important pages on your website. If it is just a basic table with numbers and a Book a Demo button, you are leaking leads.

A high-converting pricing page should turn at least 20% of visitors into leads. A bad one leaves them frustrated, confused, or worse, drives them to a competitor.

Here’s how to fix your pricing page and increase conversions with 5 must-have sections and examples from leading SaaS brands…

Section 1: The Hero Section – Restate the Value Proposition

What it does: Reminds visitors why your product is worth their time before they see the price.

• Headline: Clearly state the biggest benefit of your SaaS.
• Subheading: Explain who your product is for and what it does in one simple sentence.

Example from HubSpot:

Section 2: The Pricing Table – Show ROI, Not Just Numbers

What it does: Shows prospects exactly what they get at each pricing tier.

• Highlight the benefits, not just features. Instead of listing features, show how each plan solves a specific problem.
• Use simple pricing. If you have complex pricing, offer a calculator or clear comparison to make it easier.
• Call out the most popular plan. Guide buyers toward the plan that provides the best balance of value and affordability.
• Offer a risk-free CTA. If you can, provide a free trial, money-back guarantee, or demo to lower hesitation.

Example from PandaDocs:

Section 3: Feature Breakdown – Show How It Works

What it does: Helps prospects connect features to real-world use cases.

• Instead of a long list of features, highlight a few key use cases.
• Use visuals. Screenshots, GIFs, or interactive elements make complex features easier to understand.
• Include social proof. Show testimonials or case studies related to each feature to reinforce trust.

Example from Default:

Section 4: The Objection Handling Section – Address Friction Points

What it does: Eliminates concerns that stop prospects from converting.

• Common objections to address:
  • “Do you integrate with [tool]?”
  • “What happens if I need to upgrade/downgrade?”
  • “How does onboarding work?”

Example from Slack:

Section 5: The Final CTA – Give Prospects a Clear Next Step

What it does: Reinforces why they should take action now.

• Restate the core benefit. Why should they act today?
• Make the CTA clear and action-driven. Examples:
  • Start Your Free Trial
  • Book a Demo
  • Book a call
• Add more social proof. A testimonial near the CTA can push hesitant buyers to take action.

Example from Lyssna:

Fix Your Pricing Page, Increase Your Leads

Prospects don’t visit your pricing page just to check prices. They are looking for clarity, confidence, and proof of ROI before making a decision.

If you are only showing pricing and not explaining the value behind those numbers, you are losing potential customers.

Check your GA. How well is your pricing page converting right now? Then get to work on increasing that number.

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By Ryan James

Founder @ Rocket SaaS