Your prospects don’t care about you. Do this simple flip

This is one of the most common pitfalls I witness in marketing…

Talking about yourself too much.

“We offer this service”

“Our product has these features “

“We won these awards”

You end up sounding very similar to your competition, and you certainly don’t make your audience sit up and say, “I need this, now!”.

You must flip these messages and talk about your customers, not yourselves.

A simple approach that I like to use is to avoid using the word “we” unless absolutely necessary.

Check your website homepage, landing pages, brochures etc. Do a ‘Command + F’ (Mac) or ‘Shift + F’ (PC) search to see how many times you use the word “we”. Rewrite your copy to get it down to one or two max per page.

Rephrase it so it’s focused on the prospect. Specifically:

🔷 The benefits they will receive
🔷 The problems they will overcome
🔷 The results they will get

Let me elaborate on each of those with examples

The Benefits They Will Receive

If you were a data backup company, rather than saying:

We backup your data on our cloud servers

Flip it to say

Your business data will forever be safe, secure and fully compliant

🚀 The problems they will overcome

If you were a HR recruitment platform, rather than saying:

Our platform manages employee onboarding with a highly organised CRM

Flip it to say

No more wasting hours on employee onboarding admin. Onboard staff in 2 mins.

🎯 The results they will get

If you were a project management SaaS, rather than saying

With our system, you can streamline your project’s tasks

Flip it to say

Create project timelines 4x faster with our AI-generated templates

Use this simple flip from “we” to “you” to connect with your prospects and increase leads 🚀

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By Ryan James

Founder @ Rocket SaaS