Your 2025 SaaS Growth Plan: A Content Engine

What do most fast-scaling SaaS businesses have in common?

Consistent, high-quality content distributed in multiple places

My business, Rocket SaaS, hit £1,500,000 ARR in 2024, 100% from inbound leads. If you asked me to summarise the main reason for this growth, I’d tell you it was creating a high-quality content output engine.

I want to share how you can replicate this for your business.

Let’s dive in. Here’s how to build a Content Engine in 5 Steps

STEP 1 – Create a Content Calendar

Start with 12 high-level topics—one for each month. These should directly address your audience’s biggest pain points or aspirations. This is an example of a HR SaaS:

• January: The Ultimate Guide to Automating HR Processes in 2025
• February: How to Reduce Employee Turnover with Better Onboarding
• March: Building a Scalable Employee Onboarding Workflow for Growth

Break each topic into weekly subtopics. This not only simplifies your planning but ensures consistent output.

Pro Tip: Use tools like LinkedIn polls or direct customer feedback to validate your content ideas. This guarantees you’re creating what your audience wants to read or watch.

STEP 2 – Start with Thought Leader Interviews

Before the start of each month, run an interview with a subject matter expert. This could be someone internal, external or yourself. This will fuel your content pipeline with genuine thought-leader content rather than generic rubbish.

• Record a 30-minute video interview, asking questions that dig deep into the monthly items from your content calendar.
• Use a call recording and transcribing tool like Fathom – this will allow you to repurpose the interview into various content forms. More on this later…

STEP 3 – Create a Blog, Then Repurpose Long-Form Content

Use ChatGPT to write your 4 blog posts for the month. Feed it with the transcript from the interview, and you will have a series of thought-leader blogs in seconds.

I hate generic ChatGPT content when you don’t give it enough content input. But if you feed it with a 4,000-word transcript from an interview, the output should be pretty damn good. Be sure to spend time reviewing and refining it, as the first draft may not be perfect.

Next up, repurpose your video and blog into other content forms. A 30-min video interview and 1,500-word blog post can be repurposed into:

• 3x LinkedIn posts sharing actionable tips or key quotes.
• 4-5 short videos for LinkedIn, YouTube, or Instagram. Use OpusClip to create video snippets.
• 1x Email newsletter to keep your audience engaged.
• 1x podcast script to hit your audience from a different medium.

STEP 4 – Create SOPs for Efficiency

If you don’t use Standard Operating Procedures (SOPs) in your business, look it up on Google. They are the key to scaling any business. They certainly transformed mine.

A content engine needs processes to run smoothly. Document step-by-step workflows for:

• Running interviews
• Writing and editing blogs
• Designing and publishing social media posts
• Recording and editing videos
• etc

These SOPs will make it easy to outsource tasks without losing consistency. You can hire a low-cost Virtual Assistant (VA) from Upwork to run the bulk of your content engine.

STEP 5 – Be Religiously Consistent

Consistency is where most SaaS businesses falter. A content engine only works if you commit to showing up regularly.

• Schedule content creation and publishing ahead of time.
• Use tools like Asana, Trello, or Airtable to keep your content calendar organised.
• Block time weekly or monthly for interviews, content reviews, and planning.

Follow this guide, and by the end of 2025, you will have produced:

• 52 blogs
• 52 email newsletters
• 156 LinkedIn posts
• 108 short videos
• 12 in-depth guides or webinars

Imagine the brand awareness, engagement, and leads this kind of consistency can generate!

Why This Works

Consistent, high-quality content positions your business as a trusted expert. It helps you attract an audience, nurture relationships, and convert leads.

Pair this with an ad budget to amplify your reach, and you’ll dominate your industry.

Need Help?

Building a content engine takes time, effort, and expertise. If you’re not sure where to start—or simply don’t have the bandwidth—Rocket SaaS can build and manage it for you.

Here’s what we’ll do:

• Interview you to extract your thought leadership.
• Create blogs, videos, and email campaigns that align with your goals.
• Manage your LinkedIn and Google ads to drive leads.
• Build lead magnets and landing pages to maximise conversions.

Ready to Scale in 2025?

Book a no-obligation SaaS marketing strategy call, and let’s discuss how we can help you create a content engine that drives growth.

Get FREE SaaS marketing
strategies & campaign ideas in
your inbox every Thursday

By Ryan James

Founder @ Rocket SaaS