Use this forgotten gem to increase SaaS conversions

Chances are, your website is too wordy, and you know it.

Long sentences and paragraphs on landing pages won’t be read by most visitors as they are just there to skim-read.

You’re in danger of losing your visitor’s attention and therefore bouncing.

But it’s hard to get your message and product’s value across in just a few snappy headlines and sentences.

So what can you do?!

There are a few solutions, such as breaking content up with icons, bullets, infographics, utilising video etc.

But today, I’m going to focus on this relic…

A Forgotten Gem: The FAQ Section

By adding an FAQ section at the bottom of your page, you can address common objections and provide concise, helpful answers.

It’s a win-win situation!

What objections should you address? Here are a few examples:

🔹 How long is the installation time?
🔹 What are the payment terms?
🔹 How much does it cost?
🔹 Can I get a refund?
🔹 Does it have [specific] feature?
🔹 Is my data secure and backed up?

The Key Benefits of FAQs on Web Pages:

• Objection handling – Rather than stuffing all objections into the main text, throw the less common ones into the FAQ
• Time-Saver: Reduce customer inquiries and save both you and your audience time
• SEO – think of all those delicious keywords

So if your web pages are too wordy, I suggest you work on moving some of the copywriting from the main body of the page into the FAQ section.

Suddenly, the page will become cleaner, clearer and, therefore, easier to consume the value, which will result in higher conversations.

Get FREE SaaS marketing
strategies & campaign ideas in
your inbox every Thursday

By Ryan James

Founder @ Rocket SaaS