Insights, Marketing
founder of Rocket SaaS
If you want new clients, all you have to do is ask.
I’m not talking about asking prospects to work with you. That takes time and can be complex. Instead, I’m emphasising the importance of seeking referrals from your current clients.
In this blog, I’ll provide you with a process and a template for consistently gaining more referral clients.
Chances are, you’ve acquired some clients through referrals in the past. The sales process in these cases is typically seamless! There’s no need for marketing funnels, nurturing, retargeting, or even an advertising budget. Moreover, these clients often aren’t considering any of your competitors. They’re already convinced, as they feel reassured that someone they trust is already working with you. Your existing clients have likely handled most of the selling for you.
Most companies forget to ask for referrals because they lack a process.
Set a reminder in your CRM a few weeks after you start working with a client. You could create a Zap to make this reminder happen each time a new client is added.
A few weeks after the client starts working with you is peak referral time, as clients are most happy and excited around this stage.
Use this template:
Hey [name],
I’m checking in to see if you are still happy with [our solution].
If so, do you know anyone else in the industry who may be interested in working with us?
You might not be aware, but we also offer a [insert referral offer]! I’d be happy to knock the fee off your next invoice or we can pay it into your personal bank account.
Feel free to forward this to your colleagues.
I’d be really grateful for a referral, as it helps our business grow.
All the best,
[your name]
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Set another reminder to follow up on the next call that you have with them.
Set another repeating reminder every 2 or 3 months, as they might know someone new.
Rocket SaaS has generated over £500k in business from referrals over the past 3 years. We’ve also paid out over £50k in referral fees to our partners (we pay 10%).
You don’t ask, you don’t get.
Send those emails today.
I will personally develop your marketing strategy, while my team of designers, developers, content creators and Ads experts create your bespoke lead generation and marketing campaigns.
Want to 10x your SaaS leads?
Let’s start with a FREE marketing strategy call.
By Ryan James
Founder @ Rocket SaaS
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Insights, Marketing
Insights, Marketing
Insights, Marketing
By Ryan James
