The easiest way to make sales

Question: What’s the easiest way to get prospects onto sales calls?

Answer: By building a friendly, personal relationship with them.

What’s the quickest and easiest way to do this? LinkedIn DMs. But hold on! Before you close this blog, I’m not suggesting you start using those impersonal LinkedIn bot messages that you despise. Instead, imagine the benefits of having genuine, one-on-one conversations with your target prospects in your LinkedIn DMs.

Here are 3 super-simple tactics to start engaging conversations with your target prospects.

Drop a Meme – attract likes – slide into DMs

Find or create a meme that comically speaks to your target audience.

Take this one that I found, for example. One of the key target audiences at Rocket SaaS is one-person marketing teams who are frustrated to the point of tears with their overwhelming and unsupported roles.

It generated 21 likes. I messaged all 21 people and booked 2 sales calls off the back of it.

Create a poll – follow up with voters

Polls are great for engagement. They perform much better than normal posts.

Take a look at this simple poll that I created, asking our target audience a quick question about their goals.

I got my VA to qualify all 116 voters. We then messaged 33 people and booked 3 calls.

Create decent content – move conversations to DMs

Making memes and polls are quick wins. But to create a consistent stream of high-quality engagement from your target audience, allowing you to pop into their DMs with messages they are VERY likely to respond to, you need to create a personal brand on LinkedIn that regularly pumps out educational and insightful content and regularly engages with other people’s posts in your industry (prospects and influencers).

If you can master your personal LinkedIn brand, you will receive DAILY likes and comments from your target prospects.

Once you receive a comment on your post, try to start up a conversation by asking follow-up questions. Once you’ve got a short thread going, migrate the conversation into their DMs, offering more value. Then, do a quick pitch for a call.

The same can be done with likes, not just comments.

Here’s a challenge for you…

Challenge yourself and your team to create 10 posts over the next 10 working days, using memes, polls, images, videos, etc. Follow up with all the likes and comments by sending DMs. It might well result in a sales call or two. If not, keep working on your LinkedIn personal brand.

It will pay dividends, I promise you that.