Insights
founder of Rocket SaaS
The importance of above the fold
Tech startup lead generation tip number
The term “above the fold” or “above the scroll” refers to the section of your website that is immediately visible to website visitors before they begin to scroll down.
As attention spans of website visitors are just a few seconds, it’s vital that you strike a connection with the visitor above the fold.
You should aim to cleanly and concisely achieve the following 4 points above the scroll:
Let’s look at some examples:
Leads can be won or lost above the fold, so you need to put a lot of thought into this area of your site.
To learn more about how your SaaS business can generate more leads, visit our website rocket-saas.io
By Ryan James
Founder @ Rocket SaaS
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