Steal my LinkedIn strategy for B2B lead gen

My business has generated 126 qualified leads on LinkedIn this year.

Steal our process:

1) Align your content strategy with your marketing goals

Too many SaaS companies post random content without a strategic goal in mind. Think about the funnel and user journey. Where do you want people to end up?

Here are some typical goal examples:

🔸 More LinkedIn engagement
🔸 Newsletter sign-ups
🔸 Demo requests

2) Match your content to where your Ideal Customer Profile is on the influence map

You need to know what mindset your target audience is in. They will be in one of the following stages:

🔸 Problem discovery
🔸 Brand awareness
🔸 Further education
🔸 Solution seeking

There is no point, for example, explaining a problem to someone who already fully understands it. Do your market research to understand where your audience is. Create content that resonates with them.

3) Have a great attention-grabbing statement, what we call a hook

Whether it’s the first line in your LinkedIn post or the text on your Ad creative, you must have a killer hook. Examples would be:

🔸 Cyber security that is revolutionising the banking industry
🔸 How to use an exit popup to boost your revenue
🔸 Chatbots vs. Live Chat Support: What’s Best for Your eCom Business?

4) Repurpose your content

To create content quickly, you must utilise repurposing. Don’t slave away creating new content every time.

🔸 Write a blog and turn it into 10 social posts
🔸 Turn 5 of the best-performing posts into videos
🔸 Send the videos out in your newsletters

5) Boost your content with Ads

Most SaaS companies use Ads to point to bottom-of-funnel landing pages. I’m seeing this strategy work less and less each year.

🔸 Use Ads budget to point to top-of-funnel content. Don’t worry about conversions. Think brand awareness
🔸 Use retargeting ads to drive people further down the funnel. Use at least three retargeting layers.
🔸 Don’t discount Facebook/Insta just because you’re b2b. Trial it.

Want me to develop a marketing content strategy for you?

I will personally develop your marketing strategy, while my team of designers, developers, content creators and Ads experts create your bespoke lead generation and marketing campaigns.

Want to 10x your SaaS leads?

Let’s start with a FREE marketing strategy call.

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By Ryan James

Founder @ Rocket SaaS